News and Perspectives

Maintaining a consistent brand across markets is a critical function of any global brand. Learn why brand consistency can impact a company’s value.

Apps have become useful tools for sales team road warriors looking to stay organized and travel efficiently. Here are 6 of our favorites.

Learn how insurers are using omnichannel distribution models for their marketing strategies to respond to changing technology and changing customers,

Follow these 10 steps to have an amazing conference experience at the ATD International Conference and Expo.

This post looks at a few of millennials’ minimalist tendencies and how retailers can bypass these to get the younger generation purchasing again.

What elements make up a stellar presentation? And are there tools to take a little bit off the pressure off? Learn more about presentations here.

Not only has the poster become a staple in graphic design, but it has evolved to become a prolific visual print media tradition.

IoT data (internet of things) is being used by brands to measure customer experience, gather insights, and understand loyalty.

Shave a few minutes off some everyday tasks with Mimeo’s top ten favorite time-saving apps.

Successful event marketing doesn’t occur in a vacuum. Lots of people and planning must be considered before, during and after an event.

There are dozens of brands vying for customers’ attention. Learn how to get creative when it comes to content distribution and content marketing.

Jennifer Hofmann from InSync Training explains how Bloom’s Taxonomy can be updated and applied to make your blended training better.

Why are pop-up stores growing in popularity? What can retail marketers learn from these trends? Find out here.

Nowadays, there are dozens of brands vying for the attention of customers. Therefore, you must get creative when it comes to content distribution.

Mini-stores have become quite popular in the past few years, but how can retail brands capitalize on this trend in their own sales and marketing?