5 Creative Ways to Boost Content Marketing Effectiveness

Nowadays, there are dozens of brands vying for the attention of customers. Therefore, you must get creative when it comes to content distribution.

Published on 22 February, 2016 | Last modified on 1 November, 2022

Brands know that getting seen is the first step to attracting customers. Similarly, retaining a loyal consumer base requires businesses to repeatedly put themselves in front of people’s eyes. To achieve both of those fundamental goals, you must distribute content, but nowadays, there are dozens of brands vying for the attention of customers. Therefore, you must get creative when it comes to content distribution.

Here are five tips for getting content in the right hands:

1. Explore Alternative Social Networks
Twitter, Facebook and Pinterest are great for getting the word out, but one social channel isn’t used enough by brands: LinkedIn. While LinkedIn is specifically an avenue for corporate networking, new features such as Pulse make this social site perfect for distributing content.

Forbes suggested posting blog content on personal pages, business pages and Pulse, as well as investing in sponsored updates. This ensures that your message is spread far and wide.

2. Arm Your Sales Team
Sales and account management teams pride themselves on serving clients, and combined with their frequent visit to customers’ offices, those individuals become a unique way to distribute content, according to The Next Web. With this approach, brands can cater their messaging specifically to client needs and engage them in the moment of truth.

3. Monetize
Brands have a lot of content to distribute on any given day, so why not lock some of those resources behind paywalls? Think about it, if clients, customers or partners need your content that badly, they will be willing to spend a few dollars. Whether it’s industry reports or training binders, you can host these online and charge for them.

“Go grassroots and distribute content in public spaces.”

4. Go Grassroots
Authenticity means a lot to millennials, and digital spaces just don’t afford those kinds of relationships. So, go grassroots and distribute content in public spaces. Hang posters in local shops and pass out brochures on busy routes. While this might not sound too creative, not enough brands take advantage of their cities and towns to distribute content.

Use New Technologies

5. Use New Technologies
It started with corporate websites, and now brands create mobile apps, but there is another avenue that you can now spread your content on: wearables. Business 2 Community contributor Sarah Patrick argued that wearables are the next step for maximizing content distribution for a few reasons, but specifically, it’s about getting your message seen the most, and smartwatches offer that capability by frequently sending notifications to wrists.

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