News and Perspectives

Learn all about printing brochures, from trifolds to paper stocks to perforation and more.

Even before “content marketing” became a buzzword, marketing teams have invested a lot of money into developing content that displays their brand’s subject matter expertise.

Learn how to create a booklet step by step. Explore booklet printing, binding, and design tips in this guide to booklet printing.

Mimeo asked B2B buyers what kind of SWAG they actually want to get at trade shows, sales meetings, training classes, and more. Here are the results.

When marketing your business, you need the best direct mail. Read our blog post to see the 5 best formats to use for direct mail.

Brochures serve a variety of purposes, from print marketing materials to sales assets. Learn how brochures are used to break through digital noise.

Make the most of your local events by making your brand stand out. Check out these cost-efficient methods that will maximize your ROI.

Direct marketing needs to have intention, especially in small businesses. Considering your value statements can be key to marketing a small business.

Attractively designed print materials can boost your marketing footprint. As a result, traditional printing may be your best marketing strategy.

Customer-centric selling isn’t the belief that the customer is always right; it’s creating an experience that’s tailored to your customers’ buying journey from start to finish.

A lot more goes into exhibit booth design than just games and booth placement. Showcase your creativity with these 5 ideas!

Learn effective marketing strategies for human resources that help you attract top talent, strengthen your employer brand, and improve recruitment results.

Having a strong online presence is essential to marketing any small business. Here are three SEO tips that no small business can afford to overlook.

Events are unique ways to attract attention to your business. Learn about 6 types of unique events to boost your presence and sales in a fun way.

Online printer Mimeo’s Print to Edge feature helps customers create great first impressions. Print to edge (or full bleed) on bound document covers!