Everything You Need to Know About Printing Brochures Learn all about printing brochures, from trifolds to paper stocks to perforation and more. Published on 5 January, 2021 Brochures are a great, classic way to share information. Whether you use them to tell your brand story, debut a new product, or even as educational material on features, brochures are an important part of your print marketing mix. Printing them, however, sometimes feels complicated. Read on to demystify all the complexities of trifolds, paper stocks, perforation, and more for printing your brochures. What is a Brochure? A brochure is a printed document featuring important information about your brand or a key subject. Brochures are usually folded into a smaller finishing size, making them convenient as handouts at events, tradeshows, reception centers, and more. How Much Does Brochure Printing Cost? The cost of printing your brochure will vary based on finishing options you choose. For example, color printing is more expensive than black and white. Paper stock, the number of folds in your brochure, and quantity of brochures will also impact price. If you are curious about how much a brochure will cost with Mimeo, log in to request a quote. Printed Brochure Formats Brochures come in many different formats. In general, your information is printed onto a standard 8.5×11” page (in the USA), and then folded to its finished size. The number of folds decides the final size of your brochure. Here are some of the common folds for brochures. In addition to choosing your brochure format, you can also choose whether your printer folds the brochures for you. While this usually adds on a slight cost, it saves you eons of time and mitigates folding errors. Half-foldIn this format, the 8.5×11” page is folded in half. Tri-foldIn tri-fold brochures, the 8.5×11” page is folded three times. You can choose letter-style folding, in which the two outer panels are folded over each other into the front (like an envelope), or z-fold, when one outer panel is folded to the front of the center and the other outer panel is folded to the back. PaneledSometimes, you want a larger brochure. You can choose to print on larger pages that are folded more times. For example, at Mimeo we offer a standard 4-fold and 8-fold brochures. How to Prepare Your Brochure File for Printing Once you have chosen your brochure format, you will need to prepare your design file for printing. Here is what most printers require. If you would like more information on how to prepare your file for print. PDF file type300 dpi image resolutionAdd crop marks (or bleed marks) to show where to time the outer borderCMYK color scheme Choose the Right Paper Stock for Your Brochure It is important to choose the right paper stock for your brochure. A few decision you will have to make include: Color or B&W Color printers typically use different paper stocks than black and white printers, so your first decision is whether to print the brochure in color or not. Since brochures are often marketing pieces used to tell your brand story or catch your prospects’ attention, the best option is usually color. Lightweight or cardstock Next, you’ll need to choose the weight of your brochure stock. If you expect your audience to pick up the brochure, read it, and discard it, then a lightweight stock might be fine. However, if you want the brochure to survive being stuffed into a bag, carted through an airport, or other abuse, then consider a sturdier cardstock. Laminated or poly paper You may want to add an extra layer of protection to your brochure to prevent it from tearing, bending, or getting stained. Lamination is applied onto the printed brochure like saran wrap. A more elegant option is poly paper, which prints directly onto a tear-free, waterproof synthetic paper. Perforation If you intend for part of the brochure to tear off, then you’ll need to find a printer to accommodate perforation. Perforation scores the paper so it is easy to rip in the location you want to tear-off, without damaging the rest of the brochure. Glossy or matte You will also need to decide the finish for your brochure. If it is rich in images or color, then you may prefer a glossy finish, similar to a photograph. Otherwise, you will probably be happy with a standard matte finish. Where to Print Brochures When it comes to printing, you always have a few options. You can buy a printer for your office, but if you need 100 brochures, that will waste a lot of your time. Or you can find a commercial printer. Perhaps the most convenient commercial print shop is online, so that you don’t even have to leave your couch. When choosing an online printer for your brochures, be sure to keep certain questions in mind. How do they handle proofs? Will you see a virtual build of your brochure so you can approve the cut and folds?How do they handle color standards? For example, Mimeo calibrates our color presses every hour.Do they have customer reviews available (for example, on TrustPilot)?Do they offer next-day delivery? Learn more about brochure printing services: Why You Should Print BrochuresUsing PowerPoint as a Graphic Design ToolGet Started Printing Brochures with Mimeo twitter Tweet facebook Share pinterest Pin Mimeo Marketing Team Mimeo is a global online print provider with a mission to give customers back their time. By combining front and back-end technology with a lean production model, Mimeo is the only company in the industry to guarantee your late-night print order will be produced, shipped, and delivered by 8 am the next morning. For more information, visit mimeo.com and see how Mimeo’s solutions can help you save time today.