Marketing Hack: Turn Your Digital Content into Booklets

Even before “content marketing” became a buzzword, marketing teams have invested a lot of money into developing content that displays their brand’s subject matter expertise.

Published on 4 January, 2021 | Last modified on 1 December, 2022
holding a colorful booklet

Even before “content marketing” became a buzzword, marketing teams have invested a lot of money into developing content that displays their brand’s subject matter expertise. It makes sense, since buyers are hungry for reports, whitepapers, and ebooks that educate them on a product before purchasing. However, too many marketers forget one important channel for distributing content: print.

Learn more in this blog post about why you should be using print, and download our free conversion checklist below!

Why You Should Add Print Booklets to Your Content Marketing Mix

Consider this: the average professional receives 121 emails per day (that is 1 every 5 minutes). The executives in your buying committee are probably on the higher end of that average, which means your carefully-crafted marketing email about that new whitepaper is going ignored.

That is why it is important to use all available channels to get your brand’s content in the hands of your prospects. Here are a few of the best times to use printed booklets:

During Sales Visits

When your sales team schedules an in-person visit with a prospect, they shouldn’t show up empty-handed. Instead, make sure they have your latest report or whitepaper available as a booklet (and don’t forget to arm them with branded SWAG, too!).

After Sales Calls

Booklets are a great follow-up after a mid-stage sales call. Your sales rep can prove they have been listening to the challenges their prospect mentioned and demonstrate how your brand helps, all by mailing your content as a printed booklet. As a bonus, use Variable Data Printing (VDP) to personalize each booklet with your prospects’ names and company. 

At Conferences and Events

If you have ever worked your brand’s table at a conference or event, you know you receive multiple kinds of visitors, which means you need multiple kinds of collateral. For someone who has never heard of your brand, hand them a small brochure. However, that same brochure won’t serve a prospect who has had one or two conversations with you before but still hasn’t accepted a sales call. That’s where a booklet addressing their challenges will make a difference.

Because printed booklets are so uncommon now, they can make a difference in many kinds of situations. When delivered by mail, they cut through the noise of a digital inbox. When handed at a conference, they stand out against a sea of tiny brochures. And when given at an office, they change hands from one member of a buying committee to another, spreading your brand message.

Printing an effective booklet

What You Can Convert Into Booklets

The booklet format is best used to display in-depth content. For example, you may use a booklet to share findings from a survey, or to address how your brand solves a specific challenge faced by your customers. Almost anything that you have prepared as long-form digital text-based content can be printed as a booklet, including:

  • Whitepapers
  • Survey Findings
  • Research Reports
  • Case Study Portfolios
  • Product Catalogs
  • In-Depth Product Guides

How to Convert Digital Media Into Printed Booklets 

You don’t need to completely redesign your content in order to make it print-ready. However, there are a few modifications you will need to make to ensure your booklets are high-quality print products.

  1. Resize your design to fit a standard print size (such as 8.5×11”)
  2. Convert the color scheme from RGB to CMYK
  3. Make sure all images are 300 dpi
  4. Add crop marks (or bleed marks) to indicate where the paper should be cut
  5. Make sure your page count is a factor of four (4, 8, 12, 16, etc.)
  6. Save the final file as a high-resolution PDF

After that, you are ready to print!

How to Print Your Booklets with Mimeo:

Mimeo Marketing Team

Mimeo is a global online print provider with a mission to give customers back their time. By combining front and back-end technology with a lean production model, Mimeo is the only company in the industry to guarantee your late-night print order will be produced, shipped, and delivered by 8 am the next morning. For more information, visit mimeo.com and see how Mimeo’s solutions can help you save time today.

Let us help you create, print, and ship booklets that get results.

Speak to one of our print experts to learn more and to get a free demo.

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