News and Perspectives

Consumers make emotional purchases when it comes to products and services. Find out how to appeal to customers’ emotions with these tips.

There are many steps to consider in building a learning brand for your company. Read about how to make the most out of your branding strategy.

Learn how the psychology of color should be considered when designing ads, writing blog posts, creating brand colors, and setting up websites.

Events are unique ways to attract attention to your business. Learn about 6 types of unique events to boost your presence and sales in a fun way.

Are you working in social media? Learn about the top 10 tips to enhance your social media marketing strategy.

Understanding how the two departments work independently often reveals why there is a misalignment.

Watch these six videos to learn all the tricks and tips that will make you a Mimeo Superstar. Let us know what else you want to learn!

Choosing the best speaker for your next event can be difficult. Apply these 10 tips when researching, vetting, and choosing event speakers.

Online printer Mimeo’s Print to Edge feature helps customers create great first impressions. Print to edge (or full bleed) on bound document covers!

Looking to add to your summer reading list? These books cover topics from training to marketing.

Sales and marketing teams are historically misaligned. Understand how this came to be and how to achieve sales and marketing alignment.

These design tips will help you create 4 stunning types of print marketing materials — and deliver them to your audience in consistent high-quality.

Security is on the top of every IoT manufacturer’s priority list. Here are some ways in which manufacturers can improve their security.

Kodak’s President of Print Systems Division, Brad Kruchten, discusses the Print Industry’s evolution, impact on society, and future.

The use of Big Data paves the way to faster, more intelligent assessment of applicants. Here are 3 stages to applying Big Data to talent acquisition.