Case Study

Total Wine Boosts Productivity by Upgrading to Mimeo

When Total Wine realized they were missing opportunities to update essential training content because of their outdated print process, they made the decision to switch to Mimeo to save time and improve efficiency.

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Transforming Training Efficiency

Total Wine's Journey to Streamlined Training Solutions

Transforming and revolutionizing the training processes at Total Wine through the use of innovative solutions provided by Mimeo, resulted in a greater and more impactful effect on training outcomes at Total Wine, improving overall performance.

Addressing Training Obstacles at Total Wine

Total Wine’s training team is committed to excellence, using a blend of audio, visual, and kinesthetic materials to create effective sessions tailored to diverse learning styles.

Company Overview

Total Wine is America’s largest independent retailer of fine wine, boasting 225 locations across 25 states. The company employs over 600 individuals at its corporate headquarters, showcasing its significant presence in the industry.

Training Team Commitment

The training team at Total Wine is dedicated to providing the best possible content for each training session. Their approach incorporates a variety of materials, including audio, visual, and kinesthetic elements, to cater to different learning styles.

What Total Wine Prints

James McAuley, Manager of Training at Total Wine, is responsible for providing materials for new hire and management training across the company’s 225 locations and corporate office. His responsibilities include developing facilitator guides, job binders, and in-store job aids, all of which require frequent updates to keep up with the industry's evolving needs.

Revamping Training Processes

Total Wine faced delays in updating training materials. By switching to Mimeo, they streamlined content updates, enhancing training effectiveness across the country.

Identifying Inefficiencies

As Total Wine expanded, they recognized that their traditional print process was causing delays in updating essential training content. This inefficiency meant they were missing valuable opportunities to enhance their training sessions.

Embracing Mimeo

To address these challenges, Total Wine decided to switch to Mimeo. This change aimed to streamline their content updates, saving time and reducing headaches, ultimately allowing for more effective training across the United States.

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The Mimeo Solution

Mimeo streamlined Total Wine's training material management, allowing for easy updates and efficient distribution, ensuring access to the latest resources for trainers.

Before Mimeo

For two years, James worked with a print company that provided him with a Total Wine private storefront, handling the printing and shipping to each location. While this arrangement was beneficial for the trainers at each store, the back-end experience left much to be desired.

Whenever James wanted to update any piece of material, he had to reach out to the vendor directly, send detailed instructions, refer back to old proofs, and even exchange emails about page numbers. By the end of 2020, James realized that the process needed significant improvement.

Streamlining Training with Mimeo

With Mimeo, Total Wine transformed its training material management, enabling quick updates and efficient ordering for all locations.

How Mimeo Improved Total Wine’s Process

James reached out to Mimeo to see if we could meet his two needs: retain a private storefront from which each location can order their content, and make it easy for the corporate training team to make updates.

We onboarded him to our Mimeo Print + Mimeo Marketplace solution, and now he makes updates in a matter of minutes.

The Results: A More Efficient Training Team

Now that James prints with Mimeo, his print process is simplified to a custom storefront and a self-service back-end that allows him to make updates to his content as often as he needs.

Since he no longer needs to spend 2-3 weeks swapping emails with the vendor about updates, James can turn his focus on delivering the best content possible to the Total Wine family.

Mimeo Markeplace

“Mimeo Marketplace is the Mercedes Benz of custom print storefronts.”

James McAuley, Manager of Training at Total Wine

Streamlined Training Updates

“In my old process, it took 2-3 weeks to update a piece of training material, which sometimes meant those updates didn’t get made.”