Brent Ervin-Eickhoff

Director of Marketing

Brent Ervin-Eickhoff is a Chicago-based marketer with B2B and B2C experience spanning corporations, agencies, and non-profits, including five years of experience in print. From Volkswagen to the University of Chicago, his background is focused in crafting marketing campaigns that drive results.

CDP courseware distribution platform tech stack

Digital & Content Distribution 9 min read

Where Does A CDP Fit Into Your TechStack?

If you need a secure content distribution platform for your training program, without all the disruption to your company’s existing technology or user-facing website, use a CDP.

Two professionals collaborating over a large-format print in a modern office, showcasing the efficiency of outsourcing printing services.

Design & Print Production 15 min read

The Pros and Cons of Outsource Printing Ultimate Guide

To outsource your print, or not outsource your print — how do you decide?  Here's a rundown of the pros and cons of outsourcing print.

Digital & Content Distribution 4 min read

3 Ways CDPs Are Disrupting Learning and Development

Courseware Distribution Platforms (also known as CDPs) are making major waves in the world of learning and development. Here's how.

Direct Mail & Print Marketing 6 min read

How to Market an Event on a Budget

Utilize these cheap, free, or cost-saving measures to increase your attendance without increasing your event marketing budget.  

Design & Print Production 2 min read

Outsourcing Checklist for Evaluating Third-Party Vendors

Are you overwhelmed trying to decide which third-party vendor to outsource to? Use this checklist to help you narrow down your potential partners.

Assorted printed marketing materials, including flyers, brochures, business cards, and banners, displayed neatly on a table at an exhibition.

Direct Mail & Print Marketing 6 min read

Best Practices for Printed Marketing Materials

Discover the best practices for designing effective print marketing materials. From maintaining brand consistency to using high-quality images, crafting a clear call-to-action, planning distribution, and ordering in bulk, these tips will help your printed pieces stand out and drive results.

man and woman working on rfp response online

Training & Corporate Materials 4 min read

How to Create Professional RFP Documents Online (and Save Money Doing It)

How to and why you should create professional RFP documents online — plus, tips to save money doing it.

Direct Mail & Print Marketing 6 min read

How to Make Attending a Trade Show Worth Your Time (And Money)

Is it worth it to attend a trade show or conference? When you utilize these marketing strategies, it can be.

Training & Corporate Materials 6 min read

What Are Learner Personas and Should You Use Them For Your Training Program?

Building a new training program? Don’t depend on assumptions or post-training feedback. Learner personas can help build great training programs the first time.

learner engaging with hybrid training online

Training & Corporate Materials 6 min read

4 Tips for Creating Learner Personas

Training isn’t one-size-fits-all. Here’s how to create learner personas to improve the success of your learning sessions.

Design & Print Production 3 min read

Printing Outsourcing Saved These Companies Time, Money, and Stress

The DIY method for printing isn’t always the best way to save money for your company. Here’s how 2 companies outsourced print projects and reduced internal costs and stress.

Training & Corporate Materials 4 min read

Pros and Cons of Digital Content Delivery

Content can be distributed to learners in a multitude of ways, each coming with its own benefits and issues that need to be considered.