Technology is quickly re-ordering the business world, with the biggest changes happening in terms of marketing, advertising and other types of communications, like corporate training. Almost in the blink of an eye, many business processes have gone from paper to digital and from a model of physical delivery to Web-delivered services. Here’s how content distribution for corporate trainers can work better with today’s technology.
Bringing a User-Friendly Approach to Content
Just a few years ago, many companies used simple Excel spreadsheets to handle quantitative data, but that meant hand-coding customer identifiers, currency values and other values into a program that confounded many users because its features weren’t automated. For example, users had to input formulas in order to figure sums in spreadsheet cells. Now, more modern tools provide a tailored interface where the user doesn’t have to “input checksum” – for example, Intuit’s line of easy business accounting software allows quick accounting without the hand-coding.
The best new tools offer user-friendly methods for designing, printing and delivering marketing materials, whether they’re on paper or in digital form. New tools in content distribution are making complex marketing and messaging simpler in the same way that new accounting programs use an easier system that allows you to simply plug in information. For instance, you no longer need to head down to the local print shop to pick up your corporate training materials. You can email your plans to a company that produces them and then mails them straight to your door.
Business Models Change
Companies also have to adapt to big changes in their markets, and most companies are reacting to changes in content distribution. For example, look at how much the movie business changed within just a few decades. People used to drive to the video store to rent films, but they don’t go to Blockbuster anymore. It’s much easier to download films and eliminate the drive; and because the company couldn’t keep up with these new customer demands, they went out of business.
Ways to Do High-Tech Content Distribution
Generally, companies can rely on third-party vendors to deliver content-distribution services. Some companies create multi-channel marketing software that allows for all kinds of content distribution at the click of a button. Many of these programs combine a content management system (CMS) to aggregate content with other software as a service (SaaS) or cloud computing tools, such as customer relationship management (CRM) tools used to deliver the right messages to the right people.
Look to these services to innovate your own company’s content distribution methods so you don’t fall behind as “business as usual” gives way to new models. Let Mimeo help put together a plan for modern content handling that will give you the digital boost your business needs.
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