The Do’s and Don’ts of Real Estate Print Marketing Materials: How to Master Print Marketing for Agents

When you first think about real estate marketing, you’re probably considering posting listings on Zillow, Trulia, or Realtor.com. While digital ads are essential, there’s still enormous value in real estate print marketing, especially for agents who want to make a lasting impression.

According to the National Association of Realtors, consumers want to know more about you and your story before they trust you with the biggest purchase of their lives. The right marketing material sets you up for success before you even meet your client. 

By combining print and digital marketing, real estate professionals can showcase a property, reach potential buyers, and stay top of mind across multiple channels. Let’s explore the do’s and don’ts of effective real estate printing and marketing materials for real estate.

Do: Combine Print and Digital Marketing

Today’s real estate agents operate in a digital age, where potential buyers switch between digital media, print channels, and online ads constantly. To create an effective marketing campaign, blend your print products with your online presence.

When designing flyers, business cards, and brochures, always include your website, social media handles, and even a QR code to link directly to your digital channels. Maintaining brand consistency (colors, fonts, and logos) across all print materials and digital platforms ensures your real estate marketing efforts feel unified.

This digital and print strategy creates more ways to connect with your target audience and helps your marketing efforts generate leads and close more deals.

Don’t: Forget to Calculate ROI on Print Materials

Even when you’re using managed printing solutions, it’s important to calculate your ROI. Print media may be cost-effective, but it still requires strategic planning.

Track which print marketing materials, such as postcards, yard signs, or banners, bring in the most potential clients. This helps you identify the right marketing materials to focus on for your next real estate marketing campaign.

Do: Choose High-Quality Printing Services

Partnering with a professional printing service ensures you get high-quality materials and successful print results.

Use providers like Mimeo for real estate printing projects. Their printing solutions make it easy to manage real estate signs, retractable banners, and promotional materials, so your brand always looks consistent and professional.

With Mimeo, you can upload, proof, and ship directly to hundreds of locations, making it ideal for real estate professionals managing multiple listings or regions.

Don’t: Skimp on Spending for Effective Real Estate Marketing Materials

WebsiteBox reports that 80% of real estate agents believe they should invest more in print marketing. Quality matters, especially when your real estate marketing materials serve as the first impression of your real estate business.

If you’re ordering postcards, flyers, or brochures, choose durable stocks and vibrant inks. Consider promotional products like thank you cards, banners, or open house folders to leave a lasting impression and help your brand stay top of mind.

Do: Look Fantastic & Design for a Lasting Impression

Your flyers, business cards, and yard signs reflect your brand. Shabby or inconsistent designs can hurt your credibility with buyers and sellers.

An effective real estate brand uses cohesive signage, fonts, and colors across every medium, including digital ads, print materials, and open house banners. Even small touches, like matching sale signs or directional signs, build trust with your right audience.

Top Tip: Add your photo! Personal touches like this can attract potential buyers and give your brand a friendly, approachable face.

Design Tips for Real Estate Print Marketing

Fonts and Colors Matter

Fonts shape your brand identity. Serif fonts convey professionalism: perfect for luxury listings or mature clients. Sans-serif fonts work well for approachable, modern real estate marketing brands.

Colors also influence perception. Use black, gold, or silver for luxury properties. Green tones are ideal for eco-friendly listings. Each color choice supports your effective marketing strategy and helps you stand out in the real estate industry.

Marketing Materials That Drive Results

Once your brand look is set, choose materials for real estate agents that align with your goals:

• Flyers and business cards for networking and on-the-go advertising.
• Brochures, banners, and yard signs for open houses and local visibility.
• Postcards and direct mail for community outreach and lead generation.
• Templates to create consistent messaging across all print products.

Use materials like retractable banners, promotional items, or real estate signage to ensure your marketing remains strong, both indoor and outdoor.

Use Mimeo for All Your Real Estate Printing Needs

Mimeo helps real estate professionals simplify their print marketing. Upload content to your digital library, organize by folder, and share with your team. Whether you’re ordering brochures, flyers, or open house banners, Mimeo offers printing services with no minimums, real-time pricing, and 24/7 support.

From print ads to digital marketing collateral, Mimeo’s all-in-one platform supports your real estate marketing products, promotional items, and custom print media, helping you execute a successful real estate campaign every time.

Final Thoughts

Even in a digital age, real estate print marketing continues to deliver results. The right marketing materials, from yard signs to banners, can help you reach potential buyers, generate leads, and leave a lasting impression.

With tools like Mimeo, your estate marketing materials for 2025 will not only stand out but also keep your realty brand top of mind for years to come.

Users can place a print order for delivery to hundreds of locations with a single click. Instead of hundreds of emails, easily view and map the status of each shipment. What would have once been a massive undertaking is now organized on one screen.