Why Printed Posters Are Scientifically Proven to Work

Printed posters have been a marketing tool in every industry because they work. The proof is in science. Find out more about why posters work.

Published on 28 April, 2015 | Last modified on 2 May, 2023
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Discoveries are made every single day in science and medicine, and businesses are always inventing new solutions to old problems. The only problem that many organizations, medical professionals, and volunteers face is how to disseminate important information to the public and colleagues, in an effective manner. Have you considered printed posters?

There are many different ways to convey a point, but the goal is to make that idea stick in your students’ or coworkers’ minds. It’s an even bigger challenge to get them to pay attention in the first place. A slideshow presentation would be a great way to relay the information, but you can’t hang a slideshow in a waiting room or in your office. This media has digital barriers. Printed posters are the better alternative.

Printed Posters are Scientifically Proven

There is actual data to back up the effectiveness of posters. A study published in the Health Information and Libraries Journal found that poster presentations are some of the most commonly used formats for communicating information in academic and public health fields.

Most importantly, the report identified that these tools have the ability to increase knowledge, change attitudes and alter behaviors.

“Posters can increase knowledge, change attitudes and alter behaviors.”

The effectiveness of poster presentations is particularly present in the medical community, as they prove to be valuable in waiting rooms and great at conveying information in developing countries.

According to the Journal of Pakistan Medical Association, about 97% of individuals surveyed stated that they understood a poster placed in a healthcare facility insisted that they should get their blood pressure checked. Of those people, 86% actually did so within 30 days.

There are no cons
It should be pretty clear that posters are a valuable tool in the healthcare sector, but the benefits of the media itself extend far beyond knowledge transfer in that industry. Regardless of the vertical or purpose of printed posters, they continue to display their efficacy.

Let’s take business presentations for example. You do not have a lot of time to spread critical information. This means that a slideshow is out of the question in many cases, as these presentations require more wires than a Kiss concert (less makeup and fire, however) and the average marketing or sales professional isn’t always going to be an IT expert.

Posters provide a very concise overview of a topic, ensuring that presenters only convey information when absolutely necessary. The previously mentioned study in the Health Information and Libraries Journal discovered that this promotes active learning, as the terse amount of data on posters inspire the audience to participate and ask questions.

A discussion can quickly form and information will spread at a faster rate than otherwise passive forms of presenting, such as those that lack visual aids.

Visualization is a critical aspect of a presentation, printed poster
Visualization is a critical aspect of a presentation.

Here’s a quick tip: using printed posters to disseminate information can also promote positive comments from viewers because the content will be seen by many due to the durable materials it is printed on.

Slideshows, on the other hand, are closed immediately and never opened again. That feedback can help presenters alter their strategies for conveying information in other forms, such as a journal or brochure. After all, a slight change in diction could make a world of a difference – just ask the Oxford comma.

Organizations can work closely with on demand printing services, like Mimeo, as an inexpensive and easy way to procure printed posters. With cutting-edge printers and overnight shipping available almost anywhere in the world, Mimeo can deliver the best-looking posters to your door without expensive or time-intensive trips to the local print shop.

The bottom line is simple: Printed posters have been around in every industry for a long time because they work. Mimeo can help you get your information across better, and for less. Learn how easy it is to print posters with Mimeo.

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Mimeo Marketing Team

Mimeo is a global online print provider with a mission to give customers back their time. By combining front and back-end technology with a lean production model, Mimeo is the only company in the industry to guarantee your late-night print order will be produced, shipped, and delivered by 8 am the next morning. For more information, visit mimeo.com and see how Mimeo’s solutions can help you save time today.

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