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Want More Engaged Learners? Use Learner Personas

Here’s why you should use learner personas to boost learner engagement.

Published on 1 November, 2022 | Last modified on 1 November, 2022
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When a presentation is made just for you, your engagement with it likely skyrockets versus one that is broad and generic. The same goes for learners in your training sessions. 

Personalized training content is key to high engagement among in-person, remote, and hybrid learners, and the way to create it is with learner personas. 

What is a Learner Persona?

Learner personas, also known as marketing personas, are super detailed, hypothetical characters created to represent your audience. Learning and development teams use learning personas to visualize who will be taking their courses and design programs around them. 

L&D teams interview past, current, and potential learners to understand who they are and how they learn. Data can include information like job responsibilities, skills, and education, as well as hobbies, attitudes, and geographic location. The information uncovered can determine how the language is constructed throughout the training, what types of cooperation and engagement will be included, and even the format and mediums used within the training sessions. 

The Benefits of Using Learner Personas

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When instructional designers build user-centered designs, learner engagement increases. Whether for corporate training, retail and hospitality training, or HR onboarding, more engagement leads to a better understanding of the content. 

And better understanding of the content leads to more productive employees, which should bring with it a more productive — and lucrative — business. 

Learners respond positively to well-constructed sessions given to them by trainers. So when training materials are built around a person’s skills, personality, and needs, learning and personal growth see a much better ROI than if a trainer threw a general training manual on their desk and instructed learners to read it. 

How to Utilize a Learning Persona

Once you’ve researched and built your learner personas, it’s time to put them into practice. Utilizing a digital content delivery platform (or CDP) like Mimeo Digital can make it simple to construct courses around your learners. 

Mimeo Digital allows trainers and L&D teams to organize and distribute all of their training content to their learners in a secure, simple-to-use platform. Schedule a digital consultation to get started. 

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Mimeo Marketing Team

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