5 Reasons Why Printed Brochures Can Benefit Your Business

Print marketing can make a unique impact on behalf of your company in a digital era. This is why businesses create custom-made printed brochures.

Published on 19 October, 2021 | Last modified on 9 May, 2023
Stack of brochures

In the days of digital, it’s easy to ignore the importance of print on your customers. Considering the avalanche of digital content your customer faces daily, have you considered the impact print can make on behalf of your company? There are many reasons why businesses still create custom-made printed brochures to showcase their brands. 

From the personalization options to the amount of money they can save in their marketing budget, printed brochures are a great choice for companies looking to get their name out there, inform their customers, and grow their income.

Printed Brochures offer businesses a tool to conveniently present themselves in a way that stands out.  

Here Are Five Reasons You Should Utilize Printed Brochures

1. Cost efficient 

You don’t have to break the bank to make your company’s content stand out. Create your bundle of printed brochures at a low cost while still forming the quality product that best represents your business.

Mimeo offers various customization options that allow your business to keep costs down while also building printed materials to your preferences.  

2. Networking

Have you ever been asked to describe your business and you’re not sure where to start? Printed brochures can serve as an elevator pitch on behalf of your work. 

Arriving at the next convention with a stack allows prospective clients to truly understand what your business does and how you can work together. 

3. The best branding 

simply put, brochures make you stand out. It starts on the front cover with the logo. Turn the pages and prospective customers can see why those before them have kept coming back.  

With quality brochures, your business can showcase every best aspect of its brand. 

4. Seamless reading   

While digital presentations can often overload potential clients, printed brochures are easy to read. Each page turned tells the story of a business, saving the hassle of scrolling about for relevant information. 

Printed brochures keep readers engaged while allowing them to learn more about what your business can offer. 

5. Print is personal 

Sure, digital is easy. But print offers something digital can never match – the personalized touch. It’s why customers keep coming back to Mimeo. 

Printed brochures allow your business to stand out differently than digital, showcasing your company and its products with a personal touch. 

Why You Should Choose Printed Brochures

At the end of the day, it all comes down to your bottom line. Are your marketing strategies effective enough? Are they bringing in new customers, growing your business, and making you stand out against your competitors?

Research shows that, when combined with a digital campaign, print materials have a higher ROI (return on investment) than digital alone. People are more likely to hold onto printed brochures and spend time reading their content when they’ve seen a brand before, like from an online ad, a TV spot, or a billboard on the side of the road.

Why is this? The digital space is incredibly crowded, with consumers being bombarded with ads for everything and anything they’ve ever thought about, over and over, all day, every day. By pairing printed material — whether that’s through direct mail or passing out brochures at an event, with a digital presence — with digital, consumers are more likely to remember your company and feel the personalized touch you put into your collateral.

Are you ready to create beautiful, high-quality, printed brochures? Mimeo can help you on your printed journey while keeping you on budget and on schedule. Reach out to one of our experts today to get started!

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Mimeo Marketing Team

Mimeo is a global online print provider with a mission to give customers back their time. By combining front and back-end technology with a lean production model, Mimeo is the only company in the industry to guarantee your late-night print order will be produced, shipped, and delivered by 8 am the next morning. For more information, visit mimeo.com and see how Mimeo’s solutions can help you save time today.

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