If the world is our oyster, overseas trade shows represent a veritable raw bar of opportunities. And according to the results of an 2017 International Exhibiting Survey, sponsored by the International Federation of Exhibition and Event Services (IFES), the majority of U.S. companies are bellying up to shuck their fair share. Fifty-five percent of the more than 250 American companies surveyed are currently exhibiting outside the United States, and seven out of 10 have at least tentative plans to explore foreign markets in the next three years.
In this webinar, we:
- Evaluated the differences between exhibiting domestically and internationally
- Discussed establishing proper budgeting parameters and timelines
- Touched on cultural differences you should understand to make your event a success!
About Our Speaker: Karen Cohen
Karen believes in the value of building meaningful personal relationships, one conversation at a time. As a 30-year veteran in the trade show industry, her expertise in the design and strategy behind face-to-face engagements is evident in the many brands she has helped bring to life. Karen is currently the managing partner at Embarq Creative/Nimlok Philadelphia; a full service trade show exhibit design and fabrication firm with a global footprint.
Karen is a graduate of Syracuse University, with a degree in Industrial Design. She is a 2014 graduate of the Goldman Sachs 10,000 small businesses program and is an active volunteer child advocate. Outside of work, she loves cooking, family, travel and best of all, the beach.