Podcast Episode 13 Press Release Mimeo releases episode 13 of its podcast. New York, NY – Mimeo, the global provider of online managed print and content distribution, has announced the release of episode thirteen of Talk of the Trade—Marketing and Sales Success Stories, a monthly podcast that focuses on sales leadership and marketing tactics. In “The Psychology behind RFPs”, host Michael McNary interviews Eve Upton, Business Winning Consultant at BidCraft, about how proposal writers can leverage basic psychological principles to win more business. That includes leveraging research into how people read to design RFP responses that capture the eye, using the “IKEA effect” to earn your prospect’s engagement even before the response is submitted, and group psychology to plan better proposal strategies as a writing committee. “Anyone who has ever been involved in submitting business proposals in response to RFPs knows it is a monumental project whose outcome is hard to predict,” said McNary. “I recommend every sales leader, marketing leader, and proposal writer listen to this episode for insight into how such an objective process becomes a subjective experience, and how you can win business by keeping that in mind.” “We are proud to see each episode of Talk of the Trade continue the conversation of how to support and grow sales and marketing organizations,” said Mike Barker, general manager of Mimeo US. “Mimeo has a 20+ year track record of helping sales enablement teams accelerate their performance using our all-in-one business printing solution, and we are proud that Talk of the Trade continues that tradition.” Listen to Episode Thirteen, “The Psychology Behind RFPs and Business Proposals” here. Find the podcast on all podcatchers, including Spotify and Apple Podcasts. About Mimeo Mimeo is a global online print provider with a mission to give customers back their time. By combining front and back-end technology with a lean production model, Mimeo is the only company in the industry to guarantee your late-night print order will be produced, shipped, and delivered by 8 am the next morning. For more information, visit mimeo.com and see how Mimeo’s solutions can help you save time today.