STAR Uses Mimeo Marketplace to Generate Revenue

Mimeo’s Marketplace solution allowed STAR to publish a brand new product line that sales managers can use to teach and coach their sales people

STAR Uses Mimeo Marketplace to Generate Revenue

Mimeo empowers Blackbaud to create high-quality, customized manuals for clients in a matter of minutes. The cost savings are substantial.

STAR Uses Mimeo Marketplace to Generate Revenue

Mimeo’s Marketplace solution allowed STAR to publish a brand new product line that sales managers can use to teach and coach their sales people

CHALLENGE

Over two decades, STAR built a very successful curriculum delivered via onsite client training. They were searching for a new delivery method to open up an additional revenue stream for the business. But they were unsure of where to start, and what issues or investments would stand in their way.

  • Develop strategy for capitalizing on pre-existing content
  • Maintain security of proprietary information
  • Create new revenue source

PROBLEM SOLVING

Mimeo’s Marketplace solution allowed STAR to publish a brand new product line that sales managers can use to teach and coach their sales people. Not only was it branded with the STAR logo, but STAR could mark up documents to create a revenue stream, with transactions and billing handled by Mimeo. With Mimeo’s 24/7 support, security and ease of use, it was the simplest way for STAR’s online storefront to go from zero to hero.

RESULT

  • STAR branded customer experience
  • New revenue source
  • Easy admin function for quick setup and maintenance
  • No ongoing STAR IT or billing support required

Download the Case Study

ABOUT THE CLIENT

Sales Training and Results (STAR) has 20+ years’ experience helping salespeople and sales managers refine their selling skills. Fortune 500 and small business clients receive highly customized content, all of which is presented in a compelling and professional-looking manner. Training can be taught by STAR’s experienced trainers, or the client may choose to go with a train-the-trainer program that includes licensing STAR’s sales training workbooks.

salestrainingandresults.com

“Now that we see how good Marketplace is, it’s 100% the way for us to go in the future.”
– Bill McCormick, President & Founder

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