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DMA Scales from 3 to 40 Annual Events with Mimeo

CHALLENGE

In the early days, Michele printed event books through her local print shop. After submitting a final PDF via email, she was forced to dedicate 4 to 5 hours per event to traveling to the print shop, reviewing and approving proofs, and boxing and shipping her order. The entire process took at least 4 business days, leaving little room for last-minute updates to content or headcount.

“Our differentiator is that we provide a high-value, personal experience. Our events and print materials have to reflect that.” As Michele began scaling toward an event almost every week of the year, that inflexibility became a serious problem. A process that worked for 3 events a year simply wasn’t built for 40.

HOW MIMEO HELPED

When Michele discovered Mimeo's on-demand printing, the transformation was immediate. Once she has a final print file, she uploads it directly to her browser-based Mimeo account, builds her document with real-time proofing, and ships it straight to the venue. What used to take 4 business days now takes minutes. With more than 1,000 customization options, from color settings to binding choices, Michele can tailor every detail of her print materials to match the DMA brand. And because everything is cloud-based, she can manage her print orders from the office, on the road, or anywhere in between.

The shift didn't just save time, it gave Michele the flexibility to make last-minute changes without the stress of coordinating with a print shop on a tight deadline. "What I see on the real-time preview is exactly what I get." For an events manager running nearly 40 events a year, that kind of reliability is everything.

THE RESULT

By switching to Mimeo, Michele was able to scale DMA's demand generation program from 3 annual events to 40, without adding headcount or sacrificing the high-touch brand experience that sets DMA apart. Print materials that once required days of coordination now come together in minutes, and the quality has never been better. "Mimeo makes your event run better with less stress."

THE BOTTOM LINE

For Michele, Mimeo is a core part of how she runs her department. "Mimeo is an extension of my department." With the right print partner behind her, Michele can focus on what she's actually there to do: create high-value experiences that generate real business for DMA.
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