Home | Case Studies | National Business Officers Association Upgrades Member Communications with Mimeo
For NBOA’s Marketing Team, print materials are the primary way they communicate with their members. That means every document that goes out needs to be professional, accurate, and on time. “Materials are the main avenue of communication we have with our members, so they must be professional, top-quality, and timely.” – Gavin G., Director of Marketing and Publications
Before Mimeo, that standard was hard to meet. The team had to visit their local copy center, then bring everything back to the office to collate, bind, and package for shipping. Any last-minute changes were nearly impossible to accommodate, and when they turned to a national print vendor for help, the results were unreliable. “It took so much time and organizing, and we couldn’t accommodate any last-minute changes. We tried to let the national print vendor do them for us, but they would show up wrong and we’d end up having to re-do them ourselves.” The result was a process that cost too much, took too long, and still delivered a mediocre product. “We used to spend a lot of money, wasted a lot of time, and had only a mediocre quality product to show for it.”
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