National Business Officers Association Upgrades Member Communications with Mimeo

CHALLENGE

For NBOA’s Marketing Team, print materials are the primary way they communicate with their members. That means every document that goes out needs to be professional, accurate, and on time. “Materials are the main avenue of communication we have with our members, so they must be professional, top-quality, and timely.” – Gavin G., Director of Marketing and Publications

Before Mimeo, that standard was hard to meet. The team had to visit their local copy center, then bring everything back to the office to collate, bind, and package for shipping. Any last-minute changes were nearly impossible to accommodate, and when they turned to a national print vendor for help, the results were unreliable. “It took so much time and organizing, and we couldn’t accommodate any last-minute changes. We tried to let the national print vendor do them for us, but they would show up wrong and we’d end up having to re-do them ourselves.” The result was a process that cost too much, took too long, and still delivered a mediocre product. “We used to spend a lot of money, wasted a lot of time, and had only a mediocre quality product to show for it.”

HOW MIMEO HELPED

Mimeo's online platform gave NBOA's Marketing Team the ability to upload, build, and proof materials in real time, all from their desks and in a matter of minutes. High-quality digital printing and perfect binding replaced the manual assembly process, and overnight delivery meant last-minute changes were no longer a source of stress. When an urgent need arises, Mimeo is there to handle it.

"Mimeo always comes through for us. Once we were at a conference and ran out of program books. We placed a re-order through Mimeo that evening, had them delivered the next morning onsite, and looked like heroes!" - Gavin G.

THE RESULT

Once NBOA made the switch, they were hooked. "From the first time we used Mimeo we never turned back. There's just no comparison." Members and board now receive professional, up-to-date materials every time, and the team has reclaimed the time and energy that was previously consumed by a cumbersome, error-prone process. Productivity is up, costs are down, and the quality of NBOA's printed communications finally matches the standard of the organization itself.

THE BOTTOM LINE

For a small staff responsible for serving an entire membership base, every hour and every dollar matters. Mimeo gave NBOA's team a faster, more reliable, and more professional way to handle their print needs without adding complexity.

"Mimeo is the easiest and most professional way to get board packets, presentations, and conference materials printed and delivered on time." - Gavin G.