How a Fortune 1000 Insurance Company Turned 2,000 Hours into $510M in New Capital with Mimeo

CHALLENGE

A leading Fortune 1000 insurance company manages employee benefit programs including 401k and life insurance, pitching their services to large corporate customers who make these benefits available to their employees. At the heart of their sales operation is a proposal group responsible for producing and delivering RFP documents, the final and most critical step in their sales cycle. For this team, success is measured simply: more proposals produced means more opportunities to win.

The math was straightforward, and it wasn’t working in their favor. With 250 RFP responses per year and 8 hours of labor consumed per response, the proposal team was spending 2,000 hours every year just on the production and delivery of documents. That was 2,000 hours that couldn’t go toward responding to more RFPs, refining proposal content, or closing more deals. A time-intensive internal print process was quietly capping the team’s capacity, and with it, their revenue potential.

HOW MIMEO HELPED

The proposal team built an internal business case for replacing their existing process with Mimeo, and the numbers made the decision easy. By outsourcing document production and delivery to Mimeo, the team reclaimed the 2,000 hours that had previously been consumed by manual print and fulfillment work. With that bandwidth freed up, they didn't add headcount. They got to work.

THE RESULT

With 2,000 hours back, the proposal team responded to 34 more RFPs, a 14% increase over their volume prior to Mimeo. At an average deal size of $50M and a 30% win rate, those 34 additional proposals translated into $1.76B in new opportunity and $510M in new capital managed, all without adding a single person to the team. The ROI was exactly what they had projected when they made the case for switching to Mimeo, and then some.

THE BOTTOM LINE

For a proposal team where volume drives revenue, time is the most valuable resource they have. Mimeo gave this team their time back, and they put it to work immediately. The result was more proposals, more wins, and more than half a billion dollars in new capital managed, without scaling the team.

Key Takeaways

Removing manual print and fulfillment from a proposal team's workload can have a direct and measurable impact on revenue
Reclaiming 2,000 hours of labor annually allowed this team to respond to 34 more RFPs without adding headcount
For proposal teams, bandwidth and win rate are directly tied to the efficiency of their document production process
A 14% increase in RFP responses, driven by process improvement alone, generated $1.76B in new opportunity
The right operational partner saves time and creates the conditions for significant business growth

Download the Case Study

Infographic titled 'The ROI of Mimeo' showing how one team turned 2,000 hours of saved labor into $510M in new capital managed. Key stats: 8 hours per RFP times 250 RFPs equals 2,000 hours in labor per year. Mimeo returned those hours, enabling 34 additional RFPs — a 14% increase — without adding headcount. 34 RFPs times $50M average deal size equals $1.76B in new opportunity. Outcomes: $1.76B in new opportunity, 30% win rate, $510M in new capital managed.