Cognex’s Online Storefront for Global Partner Training

CHALLENGE

Cognex’s logistics division needed to train a growing number of partner organizations on using its innovative machine vision solutions. Their plan was ambitious: a localized, multi-step training certification program spanning the Americas, Europe, and Asia. To maintain the integrity of the program, Cognex needed to distribute standardized training materials so that every learner, regardless of location, would receive the same level of knowledge on their path to becoming C1 certified. That meant finding a scalable solution for printing and delivering student workbooks, lab workbooks, and reference materials to partners worldwide, without sacrificing consistency or quality.

HOW MIMEO HELPED

Cognex considered local print vendors but found their interfaces for building and publishing bound documents lacking. When a colleague recommended Mimeo Marketplace, Senior Technical Content Developer Wendy F. explored the platform and quickly saw the difference. "The more I delved into Mimeo Marketplace, the more I realized how slick and easy-to-use it is. In comparison, competitors' platforms weren't nearly as sophisticated yet simple to navigate. Add in the established relationship between Cognex and Mimeo, and the decision was definitely a no brainer."

Cognex now has its own branded Mimeo Marketplace storefront where training materials are organized and ready to order. English versions are currently distributed to the Americas, Canada, and Germany, with translations into Chinese, Korean, Japanese, Hindi, and Latin American Spanish coming soon. Instructors at partner organizations around the world can order exactly what they need, when they need it. "I like the scalability of Mimeo Marketplace. I can easily order what I need in the interface, whether that's 5 or 25 copies. And I know the exact number of materials I'm sending to support the instructors, no matter where they're located." - Wendy F.

THE RESULT

Cognex now has a scalable, reliable infrastructure for delivering standardized training materials to partners around the world. Their branded storefront gives instructors a seamless, self-service ordering experience, and the on-demand content library means materials are always current and available without the overhead of pre-printing or warehousing. With no hidden costs, no long-term commitments, and the ability to create as many branded storefronts as needed at no additional cost, Mimeo Marketplace gave Cognex a solution that grows with their program.

THE BOTTOM LINE

Launching an international training certification program is a significant undertaking. Having the right print and distribution partner made it possible for Cognex to focus on the quality of their program rather than the logistics of getting materials there. As the program expands into new languages and new markets, Mimeo Marketplace scales right along with it.

Key Takeaways

A branded Mimeo Marketplace storefront gives global training programs a centralized, self-service hub for ordering materials
On-demand printing ensures standardized materials reach every learner regardless of location, maintaining program integrity worldwide
Scalable ordering with no minimums means instructors can order exactly what they need, whether that's five copies or fifty
No hidden costs or long-term commitments make it easy to launch and grow a global training program without a large upfront investment
Multiple branded storefronts can be created at no additional cost, making it easy to expand into new markets and languages

Cognex Corporation is the global leader in the machine vision industry, developing and marketing barcode readers, machine vision sensors, and machine vision systems used for quality control in factories, warehouses, and distribution centers around the world. Headquartered in Natick, Massachusetts, Cognex has regional offices and distributors across North America, Japan, Europe, Asia, and Latin America.

Visit cognex.com