Cognex’s Online Storefront for Global Partner Training

The Challenge

The logistics division of Cognex needed to train a growing number of partner organizations on using its innovative machine vision solutions. To do so, they planned to launch a localized, multiple-step training certification program internationally – in the Americas, Europe, and Asia. Cognex knew that it had to distribute standardized training materials to maintain the integrity of the program, so that all learners would receive the same level of knowledge to become “C1 certified, regardless of their location.” To implement this new training program, they needed a scalable solution for printing and delivering student workbooks, lab workbooks, and reference materials to partners worldwide.

“The decision was definitely a no brainer.”

Selecting Mimeo as a Partner

The team considered local print vendors but found their user interfaces for building and publishing bound documents lacking. Luckily, a colleague recommended a self-service, print on-demand solution that his team was successfully using to create, store, and distribute educational materials – Mimeo Marketplace. Wendy F., Senior Technical Content Developer at Cognex, explored the Mimeo Marketplace platform online and decided that it was just the right solution for ordering, printing, and shipping training materials directly to trainees. 

“The more I delved into Mimeo Marketplace, the more I realized how slick and easy-to-use it is. And, then, in comparison, competitors’ platforms weren’t nearly as sophisticated yet simple to navigate. Add in the established relationship between Cognex and Mimeo, and the decision was definitely a no brainer.”

Selecting Mimeo

Cognex now has its own branded Mimeo Marketplace storefront, where the team has uploaded and organized training materials. They are distributing the English versions of the materials to the Americas, Canada, and Germany. Soon, the training content will be translated into Chinese, Korean, Japanese, Hindu, and Latin American Spanish. Then, instructors at partner organizations throughout the world will be able to order training materials as needed, and students can work towards becoming C1 certified.

“I like the scalability of Mimeo Marketplace. So, I can easily order what I need in the interface, whether that’s 5 or 25 copies. And I know the exact number of materials I’m sending to support the instructors, no matter where they’re located.”

The Result

The key benefits that Mimeo Marketplace provides Cognex include:

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A custom corporate storefront that includes the company’s logo, colors, and other branding

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A user-friendly interface and self-service ordering system

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An on-demand content library for student workbooks, lab workbooks, and reference materials

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No hidden costs or longterm commitments

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The ability to create as many branded storefronts as they want at no additional cost

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Award-winning customer service every step of the way, including 24/7 support

About the Client

Cognex Corporation is the global leader in the machine vision industry. It develops, manufactures, and markets barcode readers, machine vision sensors, and machine vision systems that are used for quality control in factories, warehouses, and distribution centers around the world. Cognex is headquartered in Natick, Massachusetts, with regional offices and distributors located throughout North America, Japan, Europe, Asia and Latin America.

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