The Modeling Agency Secures and Scales Training Content in Print and Digital with Mimeo

CHALLENGE

TMA had long relied on printed training materials to deliver an effective classroom experience for their clients. But to remain competitive, they needed to offer blended learning options that could replicate the engagement and effectiveness of instructor-led training in a digital format. That meant finding a platform that could deliver a best-in-class digital experience, protect their intellectual property from unauthorized distribution, maintain brand consistency across all client-facing content, and keep learners engaged regardless of where or how they were accessing their materials. “A digital learning experience needs to replicate the learner’s physical manual, but better. It needs to be accessible with or without internet access, and capable of note taking.” – Eric A. King, President of The Modeling Agency

Previous DRM systems they had licensed fell short. “Mimeo Digital’s capabilities and feature set met TMA’s needs where other solutions fell short. We licensed other DRM systems, all of which had considerable limitations.”

HOW MIMEO HELPED

As a longtime Mimeo Print customer, TMA already had confidence in the partnership when they made the leap to digital. "Being familiar with Mimeo's quality and innovation, we knew we were in good hands."

Mimeo Digital gave TMA the tools to deliver a seamless, branded experience to their clients. By applying TMA's logo and colors throughout the platform, learners access training content in a consistent, professional environment from start to finish. "If we're not able to adequately brand across all of the client-facing platforms, it starts to feel like patchwork." - Eric A. King. With Mimeo Digital, that patchwork became a polished, unified experience. "Mimeo delivers a polished end product. We create the content, but how we package it makes a big impact. Mimeo Digital offers a lot of different options to create a fully professional presence for our clients."

Protecting TMA's intellectual property in both print and digital formats was equally critical. "In both print and digital, instructors need a way to effectively protect our content while maintaining continuity between digital and print media." Mimeo Digital's robust end-to-end security gives TMA peace of mind. "I can sleep well knowing that our highly valuable training content will not be distributed beyond our authorized customers who acquired the proper licensure."

Mimeo Digital's offline access feature means TMA's clients never have to worry about unreliable internet access disrupting their learning. And the platform's depth of functionality, delivered through an intuitive interface, has impressed even TMA's most technically minded team members. "I don't know how you wrap such a breadth of functionality into such a simple user interface. I'm in awe. It's truly incredible."

When clients have questions, Mimeo's 24/7 support team steps in so TMA doesn't have to. "I'm not available 24/7, but Mimeo is. When one of our clients has a question, they are able to interact directly with Mimeo. Their team is fantastic in addressing the question. Mimeo makes our client relationships better." - Dorothy Wildman, Operations Manager

THE RESULT

TMA now delivers a fully blended learning experience in both print and digital formats, with their intellectual property protected and their brand consistently represented across every client touchpoint. The transition from a print-only model to a comprehensive print and digital solution was made possible by a partnership they already trusted. "In a digital environment, you need to replicate that same level of engagement that exists within a physical classroom." With Mimeo Digital, TMA can do exactly that.

"Mimeo Digital makes it easy to apply our branding to establish brand consistency for an improved client experience."

THE BOTTOM LINE

TMA has experienced what it looks like to operate without Mimeo, and they'll never do it again. "We have already experienced what life is like without Mimeo and have no desire to go back." For a training company where content quality, security, and brand consistency are non-negotiable, Mimeo delivers on all three, in print and digital.

Key Takeaways

Mimeo Digital's branding tools create a seamless, professional client experience across all content touchpoints
End-to-end IP protection in both print and digital formats keeps proprietary training content secure without sacrificing functionality
Offline access ensures learners can engage with content anywhere, regardless of internet reliability
24/7 Mimeo support handles client inquiries directly, strengthening the relationship between TMA and their customers
A platform that combines deep functionality with an intuitive interface removes the learning curve for both admins and learners

The Modeling Agency (TMA) trains and mentors organizations that are data-rich yet information-poor, helping them advance their predictive analytic capability, results, and impact.

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