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How a Medical Device Manufacturer Streamlined Sales Content Distribution with Mimeo

CHALLENGE

A leading medical device manufacturer needed a better way to manage, print, and distribute marketing and sales content to their salesforce and distributors. With a large, distributed team relying on up-to-date printed materials to support their work in the field, the stakes for speed, accuracy, and consistency were high.

Before Mimeo, getting printed materials into the hands of sales reps was a slow, multi-step process that could take weeks from start to finish. Marketing would create collateral and send it to a printer, who would ship materials to a warehouse. From there, a marketing coordinator would make materials available to reps, who then had to request what they needed via email. Orders were tracked manually in spreadsheets, and when reps needed to check on outstanding orders, they had to call the warehouse directly.

The process was riddled with inefficiencies: pricing quotes took time, inventory ran short, documents became obsolete before they could be used, and the administrative burden on the marketing team left little room for anything else. “I need to have the ability to give them as much information about their materials as possible.”

HOW MIMEO HELPED

Mimeo Marketplace transformed a weeks-long process into a 24-hour one. Printed materials are now published directly to a custom branded online storefront, where sales reps can instantly place their own orders without going through a coordinator. Automated printing and shipment tracking replaced manual spreadsheets, and direct delivery to reps eliminated the warehouse entirely.

The elimination of unnecessary steps freed the marketing team to focus on what they're actually there to do. "Mimeo Marketplace gives us back time to actually focus on creating new content instead of being an admin for incoming requests."

Beyond streamlining the ordering process, Mimeo Marketplace gave the manufacturer tools to manage their print operation more strategically. Variable Data Printing (VDP) allows materials to be customized for localization and co-branding, while robust reporting provides visibility into what successful reps are utilizing most, giving leadership meaningful insight into content ROI. Permission-based user roles give the team control over who can order what, and spend management tools allow for ordering limits and budget controls across the organization. "Mimeo helps me strategize how I produce materials to minimize waste and maximize flexibility; whether that means warehousing materials or printing on-demand. Mimeo is truly a one-stop shop for my salesforce's needs." - VP, Product

Implementation was straightforward. Mimeo's onboarding process required minimal training and was up and running within three weeks, with no custom development fees or lengthy setup costs. Every implementation is tailored to the customer's specific requirements, timeline, and business objectives.

THE RESULT

What once took weeks now takes 24 hours. The marketing team is no longer bogged down managing incoming requests and tracking orders manually, and sales reps have instant, self-service access to the most current materials available. Document obsolescence, inventory shortages, and warehouse bottlenecks are no longer part of the equation. The manufacturer now has a single, centralized content repository with full visibility, spend control, and the flexibility to print on-demand or warehouse materials as needed.

THE BOTTOM LINE

For a medical device manufacturer with a large, distributed salesforce, getting the right materials to the right people quickly is a competitive advantage. Mimeo Marketplace gave their team the speed, control, and simplicity to make that happen without adding complexity or cost.
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