Telling Your Company Story With a Brochure Find out how to tell your company story in a brochure. This infographic shows you how to create an impressive brochure about your brand. Published on 1 March, 2021 | Last modified on 2 September, 2025 A brochure is more than just folded paper; it’s a powerful way to share your company story and leave a lasting impression. With the right brochure design, any brand or business can create professional brochures that showcase products and services, promote events, or welcome new customers. This article is worth reading because it explains how a brochure helps promote your business, explores different types of brochure formats, and shows how custom brochure printing can give your materials a professional edge. What Makes a Brochure Such a Powerful Marketing Tool? A brochure remains one of the most effective ways to present information on one page in a structured format. Whether you choose a tri-fold or bi-fold pamphlet, brochures are ideal for communicating details about products or services in a way that’s compact, shareable, and easy to handout. Unlike digital ads that disappear after a click, a well-designed brochure is a tangible piece that stays with your audience. Brochures are a great way to share information, showcase products, and ensure your brand or business leaves a lasting impression. Why Choose a Professionally-Designed Company Brochure? A company brochure design represents your brand, making it essential that it feels professional. A corporate brochure can highlight your products and services, explain promotional offers, and communicate details with clarity. A professionally-designed company brochure also reflects the quality of your business. From layout and typography to text and images, every element should reinforce your identity. This makes brochures for your business an important tool for promoting a business, whether you’re a new business or an established design company. What Brochure Formats Work Best? The type of brochure you choose plays a big role in how your information is received. Tri-folds are popular because they offer three panels to organize content effectively. A bi-fold pamphlet gives you larger panels, making it a great way to present products or services with photos and text side by side. Other creative formats include z-fold or zig-zag designs, which allow for storytelling in sequence. The format should match your brochure needs—whether you’re highlighting a product launch, sharing promotional offers, or creating a shareable handout for events. How Do Custom Brochures Showcase a Brand? Custom brochures allow you to showcase your unique identity. Instead of generic designs, you can customize every element—colors, layout, typography, and text—to ensure your brochure conveys your message effectively. Custom brochure printing lets you add a personal touch, from stock images to your own photography. By adding your own photos, adjusting color options, and tailoring the layout, you create effective materials that highlight your products and services while reinforcing your brand. Why Are Brochures Still Relevant in the Digital Age? Even in an online-first world, brochures are printed because they remain highly effective. A brochure helps bridge the gap between digital marketing and face-to-face engagement. When given as a handout at events or mailed directly to customers, brochures are a great way to provide a physical reminder of your brand. Printable brochures also act as a reference piece, letting customers revisit your products or services at their own pace. Whether you’re promoting a business, launching a new business, or running promotional offers, brochures are a great way to share information and communicate details in an accessible, professional format. What Elements Make a Brochure Well-Designed? A well-designed brochure balances visuals and text to convey your message clearly. Good typography and font choices ensure readability, while thoughtful use of color options and layout helps guide the eye. Text and images should work together to showcase your products and services. Add photos that highlight real experiences or products, rather than relying only on stock images, to add authenticity. A brochure should not only share information but also leave a lasting impression on your audience. How to Create Effective Brochures for Your Business? Creating your brochure starts with identifying your audience and defining what you want to communicate. Brochures are a great way to share promotional offers, introduce products or services, and promote events. When you make a brochure, think about the type of brochure that best fits your goals—tri-fold, bi-fold pamphlets, or z-fold. Combine engaging text with well-chosen images, and focus on a clear way to present your message. A brochure helps you convey your message in a format that’s easy to distribute and shareable across settings. How to Tell Your Company Story with a Brochure Your company story is a powerful tool. It explains the why, how, and who of your brand. It is crucial to connecting with your customers. Here is how to tell your company story using printed brochures. 1. Write Your Copy Your company story is just that: a narrative. Your customer will respond emotionally if they identify with the story you tell. Be sure to include: The inspiration behind your brand. What is your unique vision and mission statement? How are you different from your competitors? Who started your company. What problem were they looking to solve? Why did they dedicate their lives to providing a solution? What your brand stands for. What promise do you make to your customers? How do you deliver on a regular basis? Customer reviews or testimonials. What do they like most about your services and overall brand experience? Why would they recommend you to their friends, family, and colleagues? 2. Design Your Brochure When it comes to designing your brochure, it is worth investing in a design that reflects the emotions behind your brand. Ask your designer to include: A distinctive cover page that will grab attention Colors and accents that tie into your brand’s values Pull-out quotes to highlight your customer testimonials High-quality images that are relevant to your brand Don’t forget to discuss how your brochure will fold physically so that your designer can get creative about using those folds to tell your story. 3. Print and Distribute Printing your brochure is easy. Log into your Mimeo account, upload your design file as a PDF, and build it in the real-time preview. Once you place your order, we will print, folder, and ship your brochures wherever you need them. Frequently Asked Questions Are brochures only for product-based businesses? No, brochures are ideal for any brand or business. They can share information about services, showcase expertise, or communicate details about an event. What’s the difference between a brochure and a pamphlet? A pamphlet is often a single folded sheet, while a brochure usually has multiple folds (tri-fold, bi-fold, or z-fold). Both are great for sharing information on one page. How can brochures be customized? Custom brochures are fully customizable—you can add photos, adjust layout, personalize typography, and send your design for custom brochure printing. This ensures the final product reflects your brand. Final Takeaways A brochure is a proven way to share your message and leave a lasting impression. Company brochure design should represent your brand with professionalism. Popular formats include tri-fold, bi-fold pamphlets, and z-fold brochures. Custom brochure printing allows you to personalize layout, text, and images. Printable brochures remain relevant for events, promotions, and handouts. A well-designed brochure balances typography, layout, and imagery. Brochures are a great way to showcase products and services while promoting a business. Ready to tell your story? Get started at Mimeo.com! twitter Tweet facebook Share pinterest Pin Next Post Previous Post Mimeo Marketing Team Mimeo is a global online print provider with a mission to give customers back their time. 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