How a Global Biotech Company Consolidated 10+ Vendors into One with Mimeo

CHALLENGE

Marketing Operations and Procurement were responsible for supporting the literature needs of their Marketing, Sales, Training, and Corporate teams. Their first attempt at centralizing the process involved a basic ecommerce system that gave the sales team an easy way to order. It worked, but as the company grew rapidly through acquisition, it became increasingly difficult to scale.

To keep up with demand, a small Marketing Operations team was juggling more than 10 print and warehousing vendors simultaneously. Managing that many relationships, while navigating long time-to-market windows, international logistics, manual order entry, complex reporting and billing, and mounting costs, became unsustainable. Something had to change.

HOW MIMEO HELPED

Marketing Operations and Procurement partnered to evaluate potential solutions and selected Mimeo as their sole source printing and print logistics provider. The combination of Mimeo's technology, comprehensive service, and global reach made the decision a natural one.

Through a centralized, branded online storefront, more than 1,100 employees and distributors can now access and order the latest approved literature based on established permissions, with 100% online ordering integration and no manual entry required. A dedicated Mimeo account management team works alongside Marketing Operations to provide informed suggestions, best practices, and creative options that help the business meet its objectives. "Mimeo brings reliability and process to our Marketing communications and literature globally." - Marketing Operations Director

The breadth of materials Mimeo supports is extensive, covering everything from brochures and product catalogs to surgical techniques, VAC packets, X-ray templates, IFUs, patient documents, and promotional items, giving the sales team everything they need to operate effectively in the field.

THE RESULT

Consolidating to a single print and logistics provider with Mimeo delivered immediate and measurable results. The company achieved 20% hard cost savings across their entire print spend, and time to market dropped from 38 days to just 8. Manual order processing was eliminated entirely, and the team gained end-to-end visibility into ordering and fulfillment through detailed reporting. A solution that once required more than 10 vendors to manage is now handled seamlessly by one.

"Mimeo has become our sole source for printing and print logistics. Anytime anything comes up about printing, distribution or warehousing it always comes back to Mimeo." - Field Marketing Manager

THE BOTTOM LINE

For a fast-growing global company, operational complexity is inevitable. But a fragmented print and logistics process doesn't have to be. By consolidating to Mimeo, this biotech company freed their Marketing Operations team from vendor management and manual processes, and replaced it with a scalable, reliable solution built to grow with them.

Key Takeaways

Consolidating 10+ print vendors into a single provider delivered an immediate 20% reduction in hard costs
Time to market dropped from 38 days to 8 days after switching to Mimeo
A centralized branded storefront gives 1,100+ employees and distributors easy, permission-based access to approved materials
100% online ordering integration eliminates manual entry and reduces the administrative burden on Marketing Operations teams
A dedicated account management team provides the consultative support needed to keep a global print operation running smoothly

Download the Case Study

A global biotech company with more than 5,000 employees specializes in providing surgical instruments to clients around the world. Success in their industry requires high-quality marketing literature that is easily accessible by sales reps, distributors, and OEMs at a moment's notice. Getting the right materials to the right people, anywhere in the world, is central to how they do business.