Talk of the Trade Podcast

Welcome to Talk of the Trade, Marketing and Sales Success Stories!

Mike McNary, VP of Acquisition at Mimeo and a 20-year sales professional, sits down with a different expert and influencer – a marketing and sales success story – in each monthly episode. You’ll hear the secrets behind their success as well as their original ideas, tips, tricks, what’s working and what’s not, and action plans you can execute now to close sales.

Eve Upton Headshot
Even Upton

Episode 13: The Psychology Behind RFPs and Business Proposals

Guest: Eve Upton, business winning consultant at BidCraft

Eve Upton discusses insights into personal and group psychology that motivates sellers and buyers in complex sales.

Jeff Riseley Headshot
Jeff Riseley

Episode 12: Tending to Your Sales Team’s Mental Health

Guest: Jeff Riseley, founder of the Sales Health Alliance

Jeff Riseley joins us to talk about why mental health matters to your sales team’s performance.

David Dulany
David Dulany

Episode 11: Remote SDR Teams

Guest: David Dulany, founder and CEO of Tenbound

In this episode, we speak with David Dulany, founder and CEO of Tenbound, about scaling, onboarding, managing sales development teams in hybrid work environments.

Sam Jacobs Profile Pic
Sam Jacobs

Episode 10: Finding Success in Failure with Sam Jacobs

Guest: Sam Jacobs host of the Sales Hacker podcast and founder of Pavilion

In this episode of Talk of the Trade, we speak with Sam Jacobs about his journey to build a thriving community of sales leaders and about how he got to this point of success, including candid stories about firings, failures, and knowing when to fight against the grain.

episode 9
Jennifer Allen and Michael Randazzo

Episode 9: Building Winning Sales Teams for 2022

Jennifer Allen and Michael Randazzo, co-hosts of the Winning the Challenger Sale podcast, join us to discuss how to hire and retain sales talent in the coming year

In this episode of Talk of the Trade, Jennifer Allen and Michael Randazzo, co-hosts of the Winning the Challenger Sale podcast, join us to discuss how to hire and retain sales talent in the coming year.

Alan Maguire
Alan Maguire

Episode 8: The Global Sales Shortage (and How to Fix It)

Guest: Alan Maguire from the Entrepreneurial Sales Institute

In this episode of Talk of the Trade, Alan Maguire joins us to discuss the global shortage of skilled sales labor, why it feels worse than ever, and what we can do in the short and long-term to fix it. 

Jeanne Hopkins
Jeanne Hopkins

Episode 7: The Voice of the Customer Meeting

Guest: Jeanne Hopkins, author, podcaster, and Chief Revenue Officer at HappyNest

In this episode of Talk of the Trade, Jeanne Hopkins shares her strategy for establishing a voice of the customer meeting that encourages collaboration between sales, marketing, and product. 

Paul Butterfield, Vice President of Global Revenue Enablement at Instructure
Paul Butterfield

Episode 6: The Secret to Improving Your Win Rate: The Right Sales Methodology

Guest: Paul Butterfield, Vice President of Global Revenue Enablement at Instructure and host of the Sales Enablement Society podcast, “Stories From the Trenches.” 

In this episode of Talk of the Trade, we talk with Paul Butterfield about sales methodology. Paul Butterfield knows the secret to forecasting and closing more business – get the right sales methodology in place! In this episode, he explains what a methodology is, how to choose the right one for your org, and how to get buy-in.

Justin Shriber

Episode 5: Bold From The Start: Characteristics of CRO and CMO Legends

Guest: Justin Shriber, Chief Marketing Officer at People.ai and Host of The Legends of Sales and Marketing Podcast

In this episode of Talk of the Trade, Michael McNary sits down with Justin Shriber, host of The Legends of Sales and Marketing podcast, to find out the 3 key characteristics that make a CRO or CMO a legend.

Nick Bennet
Nick Bennett

Episode 4: The Key to ABM Success: Marketing and Sales Coordination

Guest: Nick Bennett, Director of Account-Based and Field Marketing

In this episode of Talk of the Trade, Michael McNary sits down with Nick Bennett to talk about Account-Based Marketing.

Leslie Douglas

Episode 3: Thinking Outside the Box to Motivate Your Sales Team

Guest: Leslie Douglas, VP of Sales Training

In this episode of Mimeo’s Talk of the Trade, Michael McNary talks with Leslie Douglas, VP of Sales Training at JB Sales, about how to motivate sales reps. For over a decade, Leslie has worked in sales across many industries. 

Amanda Wang
Amanda Wang

Episode 2: Work Together, Not Apart: 3 Marketing and Sales Alignment Secrets

Guest: Amanda Wang, VP of Marketing at Contino

Tune in as Amanda Wang, VP of Marketing at Contino and a KOL with over a decade of marketing experience across multiple industries, addresses an age-old question: how can marketing and sales work together, rather than as completely separate teams, to serve as a growth engine for any company?

Matt Heinz Headshot
Matt Heinz

Episode 1: Mimeo Talk of the Trade Podcast 5 Tips for Inbound Prospects

Guest: Matt Heinz, President and Founder of Heinz Marketing

Listen to the 1st episode of Mimeo’s Talk of the Trade Podcast: 5 Tips for Following Up With Inbound Prospects and gain a new perspective.

Tune in next month for a new, exciting episode! You’ll hear tips, tricks, and secrets from experts – including what’s working and what’s not working now – and gain an edge on the competitio

If you have questions, ideas, or would like to be a guest on a future podcast episode, email talkofthetrade@mimeo.com.

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