Talk of the Trade Podcast Welcome to Talk of the Trade, Marketing and Sales Success Stories! Mike McNary, VP of Acquisition at Mimeo and a 20-year sales professional, sits down with a different expert and influencer – a marketing and sales success story – in each monthly episode. You’ll hear the secrets behind their success as well as their original ideas, tips, tricks, what’s working and what’s not, and action plans you can execute now to close sales. Even Upton Episode 13: The Psychology Behind RFPs and Business Proposals Guest: Eve Upton, business winning consultant at BidCraft Eve Upton discusses insights into personal and group psychology that motivates sellers and buyers in complex sales. Jeff Riseley Episode 12: Tending to Your Sales Team’s Mental Health Guest: Jeff Riseley, founder of the Sales Health Alliance Jeff Riseley joins us to talk about why mental health matters to your sales team’s performance. David Dulany Episode 11: Remote SDR Teams Guest: David Dulany, founder and CEO of Tenbound In this episode, we speak with David Dulany, founder and CEO of Tenbound, about scaling, onboarding, managing sales development teams in hybrid work environments. Sam Jacobs Episode 10: Finding Success in Failure with Sam Jacobs Guest: Sam Jacobs host of the Sales Hacker podcast and founder of Pavilion In this episode of Talk of the Trade, we speak with Sam Jacobs about his journey to build a thriving community of sales leaders and about how he got to this point of success, including candid stories about firings, failures, and knowing when to fight against the grain. Jennifer Allen and Michael Randazzo Episode 9: Building Winning Sales Teams for 2022 Jennifer Allen and Michael Randazzo, co-hosts of the Winning the Challenger Sale podcast, join us to discuss how to hire and retain sales talent in the coming year In this episode of Talk of the Trade, Jennifer Allen and Michael Randazzo, co-hosts of the Winning the Challenger Sale podcast, join us to discuss how to hire and retain sales talent in the coming year. Alan Maguire Episode 8: The Global Sales Shortage (and How to Fix It) Guest: Alan Maguire from the Entrepreneurial Sales Institute In this episode of Talk of the Trade, Alan Maguire joins us to discuss the global shortage of skilled sales labor, why it feels worse than ever, and what we can do in the short and long-term to fix it. Jeanne Hopkins Episode 7: The Voice of the Customer Meeting Guest: Jeanne Hopkins, author, podcaster, and Chief Revenue Officer at HappyNest In this episode of Talk of the Trade, Jeanne Hopkins shares her strategy for establishing a voice of the customer meeting that encourages collaboration between sales, marketing, and product. Paul Butterfield Episode 6: The Secret to Improving Your Win Rate: The Right Sales Methodology Guest: Paul Butterfield, Vice President of Global Revenue Enablement at Instructure and host of the Sales Enablement Society podcast, “Stories From the Trenches.” In this episode of Talk of the Trade, we talk with Paul Butterfield about sales methodology. Paul Butterfield knows the secret to forecasting and closing more business – get the right sales methodology in place! In this episode, he explains what a methodology is, how to choose the right one for your org, and how to get buy-in. Justin Shriber Episode 5: Bold From The Start: Characteristics of CRO and CMO Legends Guest: Justin Shriber, Chief Marketing Officer at People.ai and Host of The Legends of Sales and Marketing Podcast In this episode of Talk of the Trade, Michael McNary sits down with Justin Shriber, host of The Legends of Sales and Marketing podcast, to find out the 3 key characteristics that make a CRO or CMO a legend. Nick Bennett Episode 4: The Key to ABM Success: Marketing and Sales Coordination Guest: Nick Bennett, Director of Account-Based and Field Marketing In this episode of Talk of the Trade, Michael McNary sits down with Nick Bennett to talk about Account-Based Marketing. Leslie Douglas Episode 3: Thinking Outside the Box to Motivate Your Sales Team Guest: Leslie Douglas, VP of Sales Training In this episode of Mimeo’s Talk of the Trade, Michael McNary talks with Leslie Douglas, VP of Sales Training at JB Sales, about how to motivate sales reps. For over a decade, Leslie has worked in sales across many industries. Amanda Wang Episode 2: Work Together, Not Apart: 3 Marketing and Sales Alignment Secrets Guest: Amanda Wang, VP of Marketing at Contino Tune in as Amanda Wang, VP of Marketing at Contino and a KOL with over a decade of marketing experience across multiple industries, addresses an age-old question: how can marketing and sales work together, rather than as completely separate teams, to serve as a growth engine for any company? Matt Heinz Episode 1: Mimeo Talk of the Trade Podcast 5 Tips for Inbound Prospects Guest: Matt Heinz, President and Founder of Heinz Marketing Listen to the 1st episode of Mimeo’s Talk of the Trade Podcast: 5 Tips for Following Up With Inbound Prospects and gain a new perspective. Tune in next month for a new, exciting episode! You’ll hear tips, tricks, and secrets from experts – including what’s working and what’s not working now – and gain an edge on the competitio If you have questions, ideas, or would like to be a guest on a future podcast episode, email [email protected]. Mimeo has been providing reliable, on-demand printing services to marketing and sales enablement professionals for over 20 years. We specialize in printing and distributing high-quality materials that create value for our clients and generate sales. Learn more.
