Episode 13: The Psychology Behind RFPs and Business Proposals

Eve Upton discusses insights into personal and group psychology that motivates sellers and buyers in complex sales. 

Eve Upton, Business Winning Consultant at BidCraft, discusses insights into personal and group psychology that motivates sellers and buyers in complex sales. 

RFP responses seem like objective, impersonal documents that are evaluated by committees, not humans. Eve Upton is here to tell you that is not the case. Since each committee is made up of humans – and since you yourself are a human – the process is not nearly as rational as it seems, and proposal writers can use that to your advantage.

Listen now

 

Tune in to hear Eve discuss:

  • Research into how people read documents – and how you can apply it to your proposals
  • Insights into negative thinking – and how you can use it to plan better responses
  • Tricks and tips for making proposals more personal and effective than ever

Read the key takeways from this epoisode here!

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