STAR

Mimeo makes it easy for STAR to publish clients’ custom training materials to a protected, branded storefront, providing content access and security.

CHALLENGE

Typically, STAR ordered materials on Mimeo.com to arrive at customers’ pre-scheduled course locations. STAR had to re-evaluate their distribution method when a Fortune 500 client requested a train-the-trainer licensing program, requiring access to a library of materials for a contracted time period. Providing master digital copies of content directly would expose STAR’s valuable IP; they needed an alternative way to give ordering control directly to their client.

  • Provide content to licensing clients
  • Maintain control of proprietary information

PROBLEM SOLVING

Using Mimeo’s Marketplace platform would allow STAR to secure their course materials. By publishing the clients’ customised training materials on a protected, branded storefront, STAR would be able to provide access to updated course material while maintaining the integrity and security of their content. Real-time reporting would allow STAR full transparency on their client’s consumption of materials.

PROBLEM SOLVING

Using Mimeo’s Marketplace platform would allow STAR to secure their course materials. By publishing the clients’ customised training materials on a protected, branded storefront, STAR would be able to provide access to updated course material while maintaining the integrity and security of their content. Real-time reporting would allow STAR full transparency on their client’s consumption of materials.

RESULT

  • Client-branded Marketplace controlled by STAR
  • Secure client access to documents
  • Content updated regularly and printed on-demand
  • Real-time reporting and notifications on storefront activity

Download the Case Study

BONUS – GREAT CLIENT VALUE

“They just get it; it’s a seamless process.” -Bill

The client-branded storefront created a great experience for their customer and a simple and easy way to access materials.

ABOUT THE CLIENT

Sales Training and Results (STAR) has 20+ years’ experience helping salespeople and sales managers refine their selling skills. Fortune 500 and small business clients receive highly customised content, all of which is presented in a compelling and professional-looking manner. Training can be taught by STAR’s experienced trainers, or the client may choose to go with a train-the-trainer programme that includes licensing STAR’s sales training workbooks.

www.salestrainingandresults.com

“It’s critical to protect our intellectual property. We see how good Marketplace is, and how it’s given STAR control of our materials; it’s 100% the way for us to go in the future.”

– Bill McCormick, President & Founder
Mimeo Talk of the trade podcast

Recent Updates