Producing In-Region vs. Shipping Through Customs

There’s more problems than you might think with international shipping and distribution; have you considered overseas printing services?

Published on 28 November, 2016 | Last modified on 2 June, 2022

There’s more problems than you might think with international shipping and distribution; have you considered overseas printing services?

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When printing and distributing content for your customers outside the country, you have two options: One, you can produce in your current country and ship through customs, or two, you can produce in the region where your clients are located. While it may seem that production in your current country is a sure-fire way to guarantee quality, the fact is, you enjoy many great advantages by routing your content for production in the region where it will be disseminated. From cost benefits to quicker distribution and less paperwork, there are plenty of reasons you should produce in-region, not ship overseas.

So, before you print in town and mail all that important content internationally, consider directly printing in your clients’ country. Here’s why:

Customs Requires a Lot of Documentation
Your labour can be better spent on keeping the business running efficiently rather than on filling out forms. Shipping a package overseas in today’s world is aggravatingly time-consuming. Before you can even begin, you have to make sure the contents can clear your customs, as well as the receiving country’s customs; this can require filling out two forms. Note that each country has specific requirements, so you will have to do research beforehand.

Additionally, depending on what you are shipping, you may have to fill out special documentation. Doing all this can be tedious because you have to handwrite or type names, addresses, package details, package weight and more. Sending production to the destination country can cut out this whole process.

Things Get Lost When You Ship Internationally
Even with all the technology being employed in the shipping industry today, you still can’t completely trust that your documents, ads or other materials will reach their destination safely. Although the percentage of mail lost by major postal services is hard to ascertain, there is a reason why Royal Mail provides information about how to find lost mail. There is also a reason why respectable courier services have a lost package claims process. Simply put, while the very high majority of packages make it on time to the international destination, not every piece does – even some with tracking. That’s a risk you don’t have to take.

Delays Are Common and Deliveries Aren’t Predictable
Royal Mail aims to deliver within 3-5 days to European destinations, and within 5-7 business days for international deliveries; however, unless you pay extra for the privilege, they aren’t actually bound by any guarantee. This can make things difficult if customs wants to take another look at the package before okaying it for final delivery. It’s not just the receiving country’s customs that inspects the package, either; yours does too. That means double the chance for a delay.

On top of that, uncontrollable factors, such as weather, political issues, and national holidays can cause a delay in delivery. If your company depends on getting word out quickly, the option to produce in region is often available. With time-sensitive materials, the decision to move production to the targeted market’s region is a no-brainer. You can remove any chance of your package getting stuck in transit. You simply forward the job to a producer in the region, and they handle the task.

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It’s Typically Cheaper to Produce In-Region
First, consider the cost of printing your documents. Add in shipping costs, which are determined by where you’re shipping the package, the weight, and additional charges and fees, and you can easily get into the three-digit price range if you are mailing thousands of brochures from London to Tokyo. Instead, print directly in Tokyo, and use local distribution channels to market your product or services. Even if printing in the targeted market’s region isn’t cheaper, you still save on shipping and remove risks, and those are clearly great benefits.

Printing in the region where your materials will be marketed carries huge value for your business. Not only do you eliminate all the risks and headaches that come with printing in your office or at home and then shipping internationally – you can also save cash.

To help your company get the most out of its overseas marketing plan, think about hiring a service to route your production to the destination. Mimeo PrintX can route printing orders to printers all around the globe, from Brazil to Singapore. Best yet, communication is handled seamlessly online, and delivery is as quick as overnight.

Mimeo Marketing Team

Mimeo is a global online print provider with a mission to give customers back their time. By combining front and back-end technology with a lean production model, Mimeo is the only company in the industry to guarantee your late-night print order will be produced, shipped, and delivered by 8 am the next morning. For more information, visit mimeo.com and see how Mimeo’s solutions can help you save time today.