Beyond the Feedback Form: Measuring Course Engagement

If you’re still relying on feedback forms to measure L&D course engagement, it’s time to evolve your learning and development strategy.

Published on 11 October, 2018 | Last modified on 19 October, 2022

If you’re still relying on feedback forms to measure L&D course engagement, it’s time to evolve your learning and development strategy.

Can you be sure your training is effective if you don’t set proper measurements? Just like when buying a new wardrobe, you have to measure the space you’re trying to fill to check it will fit correctly. Your course materials are no different.

You can focus on assessment results – one of the most widely adopted measures of success – but these fail to take into account engagement. Just looking at pass grades is not a good overview of the successfulness of the course; it’s a great way to assess your trainees’ individual success on the day, but this doesn’t take into account overall engagement, which is crucial for long-term retention of learning.

So, how do we measure success?

It's time to move beyond flat feedback

To get an accurate overview of overall engagement, you need to take a holistic approach.
Handing out a feedback form at the end of training can provide some valuable insight. In fact, our State of L&D Report shows that most training teams rely on feedback as their main measure of success. And why not? It’s easy to collect.

However, as this feedback comes directly from the minds of your course participants, it’s qualitative data that can’t be relied on as a measurement of success. Not everybody fills in and returns your course feedback form. Your results could be skewed by people’s inherent retrospective bias, and they’re difficult to analyse. To top it off, if you’re relying solely on feedback, there’s no way of measuring ROI or aligning data to standard models such as Kirkpatrick Levels.

If you want to improve incrementally – as everybody in the L&D business should understand all too well – it’s crucial to be able to go back and benchmark your efforts against those you’ve undertaken previously, and to apply your findings to improve the least engaging aspects of your course materials.

Even if you do uncover an aspect of your course that isn’t performing well, it can be difficult to identify the underlying cause. It’s impossible to pinpoint the cause without supporting metrics. You need to know which content has the lowest trainee engagement, and at which point learner participation falls off to find the weak spots in your course materials.

Simply put, you’ve put loads of effort into crafting the perfect course materials – too much effort to see all of it go to waste through a lack of trainee engagement. If we want to properly measure course success, we have to move beyond the feedback form and dive into the hard statistics.

How do we get this information?

You can access all of this reporting via Mimeo Digital’s online digital content distribution service. Customise flexible reporting to view high-level group interactions, such as which individual opened what content. If the need arises, set up focused reporting to confirm training completion with electronic signatures. Understand how learners are engaging with your content, its effectiveness, and demonstrate ROI through analytics and reporting.

If you’re interested in supercharging your L&D content with accurate, up-to-date reporting, get in touch for a free Mimeo Digital demo.

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