Why Print Marketing Can Work for You

Although many advertisers rely heavily on digital marketing, many are rediscovering the value of visual and tactile engagement.

Published on 23 February, 2016

Although many advertisers rely heavily on digital marketing, many are rediscovering the value of visual and tactile engagement.

Why Print Marketing Can Work

Trends are cyclical. In fashion and in many other fields, what’s old can suddenly become new again. This can easily be said of print marketing. Despite the fact that many advertisers rely heavily on digital forms of marketing, many are rediscovering the value of visual and tactile engagement.

Improving the Pamphlet
Brochures have always been a part of marketing materials. Today’s flyers, brochures, postcards and posters can reach customers in new ways, as many have interactive capabilities.

Since nearly everyone has smartphones, including a QR code on a flyer is one way to engage customers. When scanned, these matrix barcodes take individuals to an informational Web page, and can even pull up demonstrational videos, providing an opportunity for increased response rates. A similar technology is used for “scan ‘n call.” This interactive feature allows customers to scan a business’s phone number to call from their mobile devices.

“Today’s pamphlets can reach customers in new ways.”

Another great interactive marketing tool is augmented reality. Examples of this platform include interactive recordings, or models, that “come to life.” When a phone or tablet scans over the AR, it appears as a video on the screen, which can engage a digitally savvy audience.

Asking customers to “like” a business on social media can also start an interactive relationship. Custom folded brochures and pamphlets that include games can grab customers’ attention as well.

Using Print Media in Business Models
Joann Kim, who was recently featured in Refinery29, reinvented an aging business model with classic marketing techniques. After inheriting a sample and development factory in New York City’s Garment District, the millennial needed to boost the company’s exposure.

At first, the 25-year-old’s goal was only to improve sales and marketing. “It was easy for me. Make a new logo, a new website, build a pamphlet, do some marketing campaigns, build some social media channels, hire a part-time marketing manager, and we’re set,” Kim told the news outlet. The results were positive – she later received calls from several notable designers and large brands asking for test samples of the factory’s work.

Effective print marketing needs to be executed thoughtfully
Effective print marketing needs to be executed thoughtfully.

In order for print marketing to be effective, it needs to be executed thoughtfully. According to American Printer, marketing should be part of a committed plan, and taken as seriously as any other aspect of a business’s development.

Because print is tangible, and since it has become less commonly used by many organisations, it has become a more effective tool for those looking to separate themselves from the competition. Print marketing must be engaging and unusual to meet the needs of a strong advertising strategy.

 

Mimeo Marketing Team

Mimeo is a global online print provider with a mission to give customers back their time. By combining front and back-end technology with a lean production model, Mimeo is the only company in the industry to guarantee your late-night print order will be produced, shipped, and delivered by 8 am the next morning. For more information, visit mimeo.com and see how Mimeo’s solutions can help you save time today.

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