How Creating An Effective Booklet Can Grow Your Business

Printed booklets are an untapped resource for marketing.

Published on 16 December, 2016 | Last modified on 27 October, 2022

Printed booklets are an untapped resource for marketing.


Booklets are an untapped resource for marketing. These print products are a great platform for an information-rich and visually appealing product. Bite-sized pamphlets are easily distributed at exhibitions or community events, and can be crammed chock-full of key details about your company’s services.

If your company utilises classified newspaper ads, you can find that there is a lot of competition for space. Booklets offer your company an opportunity to step into the spotlight, with a series of pages dedicated solely to your products and services. Booklets are the ultimate distraction-free informational tool for any business.

Booklets can also be extremely cost-efficient. Kokemuller noted that the price of printing a booklet brochure can be as low as 80p to £2.50 per product. Moreover, leading online printing services can offer businesses the option of printing a customised number of materials. That way, your business is getting only what you need, sparing you from the problem of wasting paper and money. Let your content shine with Mimeo’s superior color booklet printing, perfect saddle-stitch binding and high-quality paper stocks.

“Booklets are the ultimate distraction-free informational tool for any business.”

How To Create An Effective Booklet

We’ve put together a bite-sized list of things to keep in mind when creating a business booklet.

  1. Paper Quality: The quality of your paper, whether it be for a booklet or a business card, conveys the professionalism of your business. A limp piece of computer paper folded into sections is much less appealing than a sturdy product that has been professionally printed. Convey your professionalism wordlessly through your paper choices. Booklet printing options by leading print service providers will often provide a variety of paper options. Pick a product with durability that can withstand a reasonable amount of handling.
  2. Know Your Audience and End Goal: As with any good material, there should be some level of planning before creating your content. Business leaders should pay particular attention to their audiences. This can help determine where and how you will distribute this material. Should it be shared digitally over social media platforms in conjunction with physical handouts? Can your company target community events strictly with paper booklets? Creators should also determine what they want to get out of these booklets. Are you trying to attract new investors or new customers? Are you displaying new products or explaining old ones? The answers to these questions will largely determine your content.
  3. digital-optionsDigital Options: Companies would be smart to research online printing services when it comes to their booklet needs. The process of locating a physical store location and then going over each detail of the design can be time-consuming and unnecessary. Many online printing companies allow businesses the space to design their booklets as they please. This has the benefit of allowing you freedom in the creative process while retaining the security of having a print professional review the product before the printing process begins. You can attain quality without being restricted for time. Additionally, the product can be saved digitally for future retrieval and re-ordering.

“Creativity is key for any company content.”

  1. Get Creative: Creativity is key for any content. You want to draw your audience in with the unique presentation of your material. Booklets don’t need to be designed in a standard fashion; companies can get creative with the design tactics. Own a pizza shop? Try printing your booklet in a triangular pizza shape. Specialize in real estate? Make your booklet take the shape of a house. These options may cost a little extra, but can ultimately be worth the investment.
  2. Delivery Demand: It is always important to factor in your time frame when creating a booklet and choosing a service provider. Some companies can take three to four days for delivery; others offer overnight printing options. If you’re making a last-minute decision, delivery options can be crucial. The faster the delivery, the better in most cases, so try to choose printing companies that offer overnight prints, even if your initial demand doesn’t call for this delivery speed.

Why Leading Procurement Departments Partner with MimeoSpend Management

One of the top reasons why procurement departments choose Mimeo is the ability to complete control spending of every order within the enterprise. Find out the other reasons why Mimeo is used by procurement and purchasing departments here.

Mimeo Marketing Team

Mimeo is a global online print provider with a mission to give customers back their time. By combining front and back-end technology with a lean production model, Mimeo is the only company in the industry to guarantee your late-night print order will be produced, shipped, and delivered by 8 am the next morning. For more information, visit and see how Mimeo’s solutions can help you save time today.