10 Tips for Successful Event Marketing

Successful event marketing doesn’t occur in a vacuum.

Published on 22 November, 2017

Successful event marketing doesn’t occur in a vacuum.

10 Tips for Successful Event Marketing

Successful event marketing doesn’t occur in a vacuum. Lots of people and planning must be considered before, during, and after an event. From its location to its messaging, you’ll have to bring together the best of your organisation to drive real results. Here are some event marketing tips to consider when planning your next event:

  1. Choose a Pictureworthy Venue – A lot goes into researching venues, and this can be the most stressful component if you’re on a tight budget. You’ll want to choose a space that people not only want to be in, but take and share pictures of. Social Times reported that 8,796 photos are shared every second. Attendees will be more inclined to post event photos if they enjoy the event’s atmosphere. Be sure to encourage this: during the event, post pictures of attendees and speakers to social channels like Snapchat, Twitter, and Instagram.
  1. Search for Ideas, Not Speakers – Before inviting speakers, do your research. TED Talks suggests that you look for ideas rather than speakers. The goal is to have the audience leave discussing the message itself with others – not discussing the speaker. Look for ideas that are relatable to your industry’s community, but aren’t cookie-cutter versions of talks heard elsewhere. Build a list of potential speakers that present their field in a new light or perspective and are known to generate buzz.
  1. Craft an Invite People Want to Open – People get loads of email invites and few of those are read entirely, if at all opened. The biggest hurdle is getting them past the subject line. MailChimp suggests to refrain from trying to sell what’s inside the email and instead make it clear what’s inside. Other factors, from compelling design to clear and personable copy, also help to drive attendance. Just don’t go overboard in creativity and forget to include components like the location, date, time, and a clear call to action (RSVP).
  1. Watch for the Devil in the Details – It’s the tiny details that can reap the big rewards. Details are important and shape the outcome of any event. When mistakes are made in the small details, you’ll find that it can render large-scale failures. For instance, speakers can run late, which may result in some agenda shuffling. Stay composed. You’re going to need instant access to resources like slide decks and speaker profiles that can be edited on the fly.
  1. Guide the Conversation – Any event is bound to have a conversation taking place in some online social sphere. From Twitter to Instagram and everything in between, people are going to be talking about your event. You can capitalise on the discussion by creating a clever, memorable event hashtag. Make sure the hashtag is prominent both before and during the event by positioning it on printed handouts like agendas, flyers, and brochures, along with banners, posters, and monitor screens between presentations.

Not only does this encourage discussion among the attendees, but the hashtag provides a window into the event for those curious but not in attendance. Plus, a hashtag adds the convenience of quickly consolidating the conversation and making it easier on your team to gather feedback and track engagement.

  1. Customise Sponsorship Materials – Sponsors donate, and in return, they expect to be accommodated with added benefits beyond event advertising. You can take it a step further by customising their sponsorship packages with branded merchandising. Supply them with take-home items, like a branded backpack filled with goodies and a printed, personalised thank you.
  1. Emails Don’t End After the Invite – You can never under-communicate event details. Remind attendees every week, starting a month in advance and the day of the event.

After the event’s finished, send out a thank you with a recap and a survey to collect feedback. Recording and documenting what’s been discussed at an event is a great practice you should put in place. You can re-purpose the content into videos, blog posts, eBooks, and infographics for future posts.

  1. Don’t Rely on RSVP Counts – Just because someone hits “Attend!” doesn’t necessarily mean that they’ll show up. In contrast, there will be last-minute and on-site signups. Try to get an estimated final headcount a week in advance, but leave room for a buffer. Preparation always goes to the last minute. When it comes to attendance uncertainties, with Mimeo, you can order extra materials the day before for next-day delivery straight to the venue door.

Don’t Rely on RSVP Counts

  1. Forge New Partnerships – Partnering up for an event is a great way to get your product or service displayed front and centre. Partnerships not only grow the scope of your event, but also plant the seed of deeply rooted relationships. EventBrite recommends that you think ahead to future partnerships by adding them to your guest list. If your event is well executed and polished, they’ll be more inclined to partner with you for the next one.
  1. Plan Ahead – Whether the event is a full year or a few months away, you have to think ahead. Use editorial and planning calendars to draft out a timeline. Assign team members to specific deadlines and hold meetings to check the status of assignments. At the end of the day, tying your event to a timeline will drive consistent results.

Free Account  Organization Apps like Mimeo Help You to Control Your Print and Digital Content

Mimeo was created to give people back time. Users can upload content to their digital library and organise files by folders. Want a hard copy printed? Build, proof, and ship in a few minutes. Content can even be shared with varying levels of permissions to other Mimeo users. No order minimums, no commitments, 24/7 support! 

flipping (6)Users can place a print order for delivery to hundreds of locations with a single click. Instead of hundreds of emails, easily view and map the status of each shipment. What would have once been a massive undertaking is now organised in one screen.

Click around a free account and start organising your content, regardless if it’s a single poster or 1,000 different corporate brochures varying by geographic region or brand. No minimums, real-time pricing.

Now cross a content-related project off of your to-do list!

Mimeo Marketing Team

Mimeo is a global online print provider with a mission to give customers back their time. By combining front and back-end technology with a lean production model, Mimeo is the only company in the industry to guarantee your late-night print order will be produced, shipped, and delivered by 8 am the next morning. For more information, visit mimeo.com and see how Mimeo’s solutions can help you save time today.

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