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Top 10 Content Creation Tools to Start Using Today

Mimeo compiled a list of the top 10 content creation tools for creating relevant content, designing visual content, and for editorial reviews.

Published on 24 October, 2016 | Last modified on 19 January, 2023

If you’re a content creator, you know that there is a lot of content out there. What makes the most effective and engaging content? Here we listed the top 10 content creation tools you’ll want to start using today. This list doesn’t apply to just marketers. Professionals working in sales, training, and proposal teams also create unique and large amounts of content.

In the end, all content creators share one goal: creating relevant and helpful content for the right audience.

These content creation tools will help you to determine what is relevant to your attentive audience, how to best package it, and the easiest way to provide editorial reviews. And when you’re ready to put your designs in the hands of your customers, Mimeo is there to help proof, print, and ship on demand — even overnight!

Content Creation Tools for Creating Relevant Content

Google Trends helps to keep you in the loop. This tool reveals insight into today’s relevant content, not yesterday’s. Google Trends is ideal for those who frequently create content, including those who blog, have a heavy social presence, develop content for specific groups of people, or work in marketing.

The Content Marketing Institute recommends using Google Trends to research keywords, discover content ideas, and monitor your brand.

Simply enter in a topic or explore trending stories and featured insights. Google Trends displays the frequency of search terms in consideration of its total volume across geographic regions. Additionally, Google Trends shows search interest over time. Depending on the flux of query volumes, you may choose one topic over another to discuss in whatever content you create.

2. Moz Keyword Explorer  Moz

You wouldn’t want to create awesome content and not get noticed. Easily check what keyword to use for blog posts and site pages with Moz’s Keyword Explorer. You can enter terms or phrases into Moz Keyword Explorer and you’ll be provided with keyword suggestions and a SERP analysis reflective of the keyword’s search volume, difficulty, opportunity, and potential.

Once you start exploring, you can export CSV files and save them for later, like the top ranking sites containing your keyword or phrase. Moz allows for two free searches a day so if you require more searching, you can upgrade to a paid subscription starting at $79 a month.

Content Creation Tools for Designing Visual Content

3. Giphy Giphy

If you blog or even just read a lot of blogs, you know how easy it is to get lost in a sea of words. GIFs are a really easy way to grab the audience’s attention, since animation shows more than just still images. But where is everyone finding GIFs? Giphy is a free visual content creation tool where you can contextually search for GIFs, or you can create your own.

Have one team member who can answer your chats and emails at lightning speed with an animated GIF suited for the context? In addition to sparring in chat messages, use Giphy in blog posts.

4. Canva

Need to develop striking visual content? Don’t have a lot of time? Check out Canva. Canva is an easy-to-use tool to create graphics and documents ready to print or to publish online. Features include photos, photo filters, icons, shapes, and hundreds of fonts. Outbrain listed Canva as an awesome digital content creation tool because of its drag and drop design feature.

New users can sign up for a free Canva account and start designing with ready to use design layouts. Canva comes ready with pre-sized social media templates in addition to templates for flyers, posters, and email headers.

Mimeo uses Canva for our Instagram account (@_mimeo). Canva’s capability to share designs and templates makes it easy for our content creators to collaborate together.

5. Pixlr  

Pixlr delivers the capabilities of PhotoShop for free. There’s tons of value in the free version. For those requiring more editing capabilities, Pixlr Premium comes with more design tools and features at a price of $4.90 a month (or less for teams).

Pixlr comes in handy when creating graphics for presentations and social media. Use Pixlr to resize images, apply quick fixes, and remove the image background.

Content Creation Tools for Editorial Use

6. Grammarly  Grammarly

Write, write, write… Sounds like an average workday, right? But as any content creator knows, editing is just as important as the writing process. This content creation tool also made HubSpot’s Ultimate List of Free Content Creation Tools & Resources. Grammarly is an automated proofreading platform. It corrects over 250 types of spelling, grammar, and punctuation errors.

Copy and paste content directly into a Grammarly document to check for grammar and spelling mistakes. It helps to check sections of content as you write. For example, upload answers to an RFP before handing it over to the review team or check sections of training courses before handing them over to be designed.

7. Hemingway Editor  

Affect the editorial skills of Ernest Hemingway with this content creation tool. The Hemingway Editor is a proofreading tool for readers that details the revisions you can’t see in Grammarly without upgrading to Grammarly Pro. Copy your content into Hemingway Editor and it will highlight style suggestions.

Sentences highlighted in yellow or red will flag where writing is too dense. One of its strongest features is its capability to highlight uses of passive voice. Avoid using passive voice in all content — including training materials, marketing collateral, and sales literature. Active voice is critical in creating compelling copy and in winning proposals.

8. Microsoft’s Snipping Tool  Microsoft Snipping Tool

This content creation tool is one of the most simple, but it maximizes the amount of time spent editing. Microsoft’s Snipping Tool is simple and straightforward: it captures screenshots. But, it’s more than that. You can cross out content, highlight sections, insert arrows, and add your own suggestions in type.

Once you’ve created a snip, you can save or copy and paste into emails and chat windows. The Snipping Tool comes in handy when providing feedback for web pages and layout design in addition to longer content like business proposals or training materials.

9. Trello  Trello

Content creators have a lot of content. Trello  makes it easy to share, collaborate, set reviews and approvals, and create an editorial calendar for whole teams. Devote one project or one team to a virtual Trello board. Use Trello to organize entire projects and filter for specific team members to check the status of project updates.

Trello saves a lot of time and a lot of emails. Instead of sending status updates, simply move a project’s Trello card to the appropriate user or status.

Content Creation Tools For Hard Copies

10. Mimeo Print

Once you’ve designed a stunning product, it’s time to get it into the hands of your clients and future customers. Mimeo was created to make this process simpler, faster, and less expensive than traditional print companies. 

When using the free online, on demand print company, users can upload their content to their digital library and organize files by folders. When they’re ready to print, they can build, proof, and ship to 500 different addresses in just a few minutes. Content can even be shared with varying levels of permissions to other Mimeo users. 

With no order minimums, no commitments, and 24/7 support, Mimeo Print is a smart decision for everyone, from small businesses to Fortune 500 companies.Click around a free account and start organizing your content, regardless if it’s a single poster or 1,000 different corporate brochures varying by geographic region or brand.  

Now cross a content-related project off of your to do list!

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Mimeo is a global online print provider with a mission to give customers back their time. By combining front and back-end technology with a lean production model, Mimeo is the only company in the industry to guarantee your late-night print order will be produced, shipped, and delivered by 8 am the next morning. For more information, visit mimeo.com and see how Mimeo’s solutions can help you save time today.

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