Many Mimeo customers customize documents for partners, re-sellers, retailers or instructors requiring customization solutions. This could be as simple as adding a channel partner logo to courseware or adding a retail location and store hours to a brochure. The greatest barrier to a customization solution is the time and coordinated effort required. Document owners often have to collect information and graphics, insert what was collected into the document, gain agreement to a final proof, then print and distribute the documents. Asking partners to do the customization solutions themselves introduces risk into the process since each partner may not strictly adhere to the standards established by the document owner.

That was until now. Customization Solutions from Mimeo are rules based. You set the rules and provide your partners with the tools to add custom elements to each document. This approach makes customization economical, maintains tight control over the process, and is far easier to implement.

Those ordering will have a greater sense of ownership since they personally contributed to the success of the document. Competitively, document owners that offer customization to their partners and employees will have an edge over those that do not.


More Details about Customization Solutions

Customization technology is a form of Variable Data Printing, one of the fastest growing areas in the on-demand printing industry. Variable data refers to the ability to use digital technology to vary one or more elements in a printed piece. Content such as text, images, logos and graphics are inserted into preapproved areas of the document by authorized individuals.

During the ordering process, the person ordering is prompted to insert content into the required fields. The document owner defines a set of rules that dictate what can be inserted and where.
Does Customization Work with Both the Mimeo Builder and Mimeo Marketplace?

Customization works across all Mimeo platforms. This includes the Marketplace storefront where others do the ordering, and the Mimeo online interface.

Examples of Customization Solutions

Each teacher, learning affiliate or reseller will appreciate the opportunity to add their own brand to courseware. Typical customization fields include: course name, date, instructor name, location and company logo.

Any multi-location retailer, hotelier or franchise can use customization technology to empower managers at each location to add information that is relevant to their customers. Typical customization fields include: store hours, promotions, product pictures, messages, sale dates, maps, store name and hours.

Channel Support:
Value added resellers and partners often want to brand any materials provided to their customers. With customization, resellers will see support materials as another opportunity to market and build their own brand. The benefit for the document owner is a greater willingness among partners to use provided materials. Typical customization fields include: logo, contact information, date, region, promotions and products.

Using the same materials at every event is a thing of the past. With customization, materials can contain information and offers that were changed to appeal to attendees at every show. Typical customization fields include: location, event promotions, messaging, dates, custom offer codes for tracking and names of employees at the event with contact information.

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