Talk of the Trade Podcast

Welcome to Talk of the Trade, Marketing and Sales Success Stories! Tune in as we bring you proven strategies for taking on new challenges and opportunities in marketing and sales enablement. In every episode, we feature an insightful, engaging conversation with a leader and influencer in the field and key takeaways that you can implement right away. Our ultimate goal - to be your go-to resource for generating and winning more business.

Mike McNary, VP of Acquisition at Mimeo and a 20-year sales professional, sits down with a different expert and influencer – a marketing and sales success story – in each monthly episode. You’ll hear the secrets behind their success as well as their original ideas, tips, tricks, what’s working and what’s not, and action plans you can execute now to close sales.

episode 9
Jennifer Allen and Michael Randazzo

Episode 9: Building Winning Sales Teams for 2022

Jennifer Allen and Michael Randazzo, co-hosts of the Winning the Challenger Sale podcast, join us to discuss how to hire and retain sales talent in the coming year.

In this episode of Talk of the Trade, Jennifer Allen and Michael Randazzo, co-hosts of the Winning the Challenger Sale podcast, join us to discuss how to hire and retain sales talent in the coming year.

Alan Maguire
Alan Maguire

Episode 8: The Global Sales Shortage (and How to Fix It)

Guest: Alan Maguire from the Entrepreneurial Sales Institute.

In this episode of Talk of the Trade, Alan Maguire joins us to discuss the global shortage of skilled sales labor, why it feels worse than ever, and what we can do in the short and long-term to fix it. 

Jeanne Hopkins
Jeanne Hopkins

Episode 7: The Voice of the Customer Meeting

Guest: Jeanne Hopkins, author, podcaster, and Chief Revenue Officer at HappyNest.

In this episode of Talk of the Trade, Jeanne Hopkins shares her strategy for establishing a voice of the customer meeting that encourages collaboration between sales, marketing, and product. 

Paul Butterfield, Vice President of Global Revenue Enablement at Instructure
Paul Butterfield

Episode 6: The Secret to Improving Your Win Rate: The Right Sales Methodology

Guest: Paul Butterfield, Vice President of Global Revenue Enablement at Instructure and host of the Sales Enablement Society podcast, “Stories From the Trenches.” 

In this episode of Talk of the Trade, we talk with Paul Butterfield about sales methodology. Paul Butterfield knows the secret to forecasting and closing more business – get the right sales methodology in place! In this episode, he explains what a methodology is, how to choose the right one for your org, and how to get buy-in.

Justin Shriber

Episode 5: Bold From The Start: Characteristics of CRO and CMO Legends

Guest: Justin Shriber, Chief Marketing Officer at People.ai and Host of The Legends of Sales and Marketing Podcast

In this episode of Talk of the Trade, Michael McNary sits down with Justin Shriber, host of The Legends of Sales and Marketing podcast, to find out the 3 key characteristics that make a CRO or CMO a legend.

Nick Bennet
Nick Bennett

Episode 4: The Key to ABM Success: Marketing and Sales Coordination

Guest: Nick Bennett, Director of Account-Based and Field Marketing

In this episode of Talk of the Trade, Michael McNary sits down with Nick Bennett to talk about Account-Based Marketing.

Leslie Douglas

Episode 3: Thinking Outside the Box to Motivate Your Sales Team

Guest: Leslie Douglas, VP of Sales Training

In this episode of Mimeo’s Talk of the Trade, Michael McNary talks with Leslie Douglas, VP of Sales Training at JB Sales, about how to motivate sales reps. For over a decade, Leslie has worked in sales across many industries. 

Amanda Wang
Amanda Wang

Episode 2: Work Together, Not Apart: 3 Marketing and Sales Alignment Secrets

Guest: Amanda Wang, VP of Marketing at Contino

Tune in as Amanda Wang, VP of Marketing at Contino and a KOL with over a decade of marketing experience across multiple industries, addresses an age-old question: how can marketing and sales work together, rather than as completely separate teams, to serve as a growth engine for any company?

Matt Heinz
Matt Heinz

Episode 1: 5 Tips For Following Up With Inbound Prospects

Guest: Matt Heinz, Host of Sales Pipeline Radio

Listen to a truly inspiring one-on-one interview with Matt Heinz, President and Founder of Heinz Marketing, and Host of the award-winning Sales Pipeline Radio. We sat down with Matt virtually to discuss 5 Tips for Following Up With Inbound Prospects, from connecting on a personal level to breaking through the noise to reach quality inbound prospects and close more sales.

Tune in next month for a new, exciting episode! You’ll hear tips, tricks, and secrets from experts – including what’s working and what’s not working now – and gain an edge on the competition.

If you have questions, ideas, or would like to be a guest on a future podcast episode, email talkofthetrade@mimeo.com.

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