Episode 6
The Secret to Improving Your Win Rate: The Right Sales Methodology

Paul Butterfield knows the secret to forecasting and closing more business – get the right sales methodology in place! In this episode, he explains what a methodology is, how to choose the right one for your org, and how to get buy-in.

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In this episode of Talk of the Trade, Michael McNary discusses sales methodology with Paul Butterfield, Vice President of Global Revenue Enablement at Instructure and host of the Sales Enablement Society podcast, “Stories From the Trenches.” 

Tune in to find out:

  • The difference between sales process and sales methodology
  • How to select the right select the right methodology for your organization
  • How to get sales buy-in to implement the methodology
  • Why the right sales methodology inevitably leads to a higher win rate

Plus, check out the key takeaways in this blog post!

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