In this episode of Talk of the Trade, Michael McNary sits down with Nick Bennett to talk about Account-Based Marketing. As Director of Account-Based and Field Marketing at Alyce, Nick runs a successful ABM strategy to land new accounts for his company. The secret is not fancy technology (in fact, spreadsheets are mentioned in this episode!) but good old-fashioned sales-marketing alignment.
Listen to the episode to learn:
- Why Nick recommends thinking of ABM as Account-Based Execution
- Why Nick personally meets with each sales rep once per week
- How to set up reports and communication loops that keep everyone on the same page