MIMEO MARKETPLACE | PROTECTING IP

CHALLENGE

Typically, STAR ordered materials on Mimeo.com to arrive at customers pre-scheduled course locations. STAR had to re-evaluate their distribution method when a Fortune 500 client requested a train the trainer licensing program, requiring access to a library of materials for a contracted time period. Providing master digital copies of content directly would expose STARs valuable IP; they needed an alternative way to give ordering control directly to their client.

  • Provide content to licensing clients
  • Maintain control of proprietary information

PROBLEM SOLVING

Using Mimeo’s Marketplace platform would allow STAR to secure their course materials. By publishing the clients’ customized training materials on a protected, branded storefront, STAR would be able to provide access to updated course material while maintaining the integrity and security of their content. Real time reporting would allow STAR full transparency on their client’s consumption of materials.

PROBLEM SOLVING

Using Mimeo’s Marketplace platform would allow STAR to secure their course materials. By publishing the clients’ customized training materials on a protected, branded storefront, STAR would be able to provide access to updated course material while maintaining the integrity and security of their content. Real time reporting would allow STAR full transparency on their client’s consumption of materials.

RESULT

  • Client-branded Marketplace controlled by STAR
  • Secure client access to documents
  • Content updated regularly and printed on-demand
  • Real-time reporting and notifications on storefront activity

Download the Case Study

BONUS - GREAT CLIENT VALUE

“They just get it, it’s a seamless process.” -Bill

The client branded storefront created a great experience for their customer and a simple and easy way to access materials.