1. What to include in Your Brochure Copy
Your company story is just that: a narrative. Your customer will respond emotionally if they identify with the story you tell. Be sure to include:
The inspiration behind your brand
What is your unique vision and mission statement?
How are you different from your competitors?
Who started your company
What problem were they looking to solve?
Why did they dedicate their lives to providing a solution?
What your brand stands for
What promise do you make to your customers?
How do you deliver on a regular basis?
Customer reviews or testimonials
What do they like most about your services and overall brand experience?
Why would they recommend you to their friends, family, and colleagues?
Plus, don’t forget a clear call to action and your website, phone number, and social media platforms.
2. What to Tell Your Designer About Your Brochure
When it comes to designing your brochure, it is worth investing in a design that reflects the emotions behind your brand. Ask your designer to include:
Don’t forget to discuss how your brochure will fold physically so that your designer can get creative about using those folds to tell your story.
3. When to Hand Out Your Brochure
Put your brochure in the hands of people who want to learn about your company. Make it available at:
Trade
show booths
Local
market tables
Front
reception
Customer
counters
Local chamber
of commerce
