How to Tell Your Company Story in a Brochure Your company story is a powerful tool. It explains the why, how and who of your brand. Learn how to capture your company story in a brochure. Published on 21 January, 2022 | Last modified on 21 September, 2022 1. What to include in Your Brochure Copy Your company story is just that: a narrative. Your customer will respond emotionally if they identify with the story you tell. Be sure to include: The inspiration behind your brandWhat is your unique vision and mission statement?How are you different from your competitors? Who started your companyWhat problem were they looking to solve?Why did they dedicate their lives to providing a solution? What your brand stands forWhat promise do you make to your customers?How do you deliver on a regular basis? Customer reviews or testimonialsWhat do they like most about your services and overall brand experience?Why would they recommend you to their friends, family, and colleagues? Plus, don’t forget a clear call to action and your website, phone number, and social media platforms. 2. What to Tell Your Designer About Your Brochure When it comes to designing your brochure, it is worth investing in a design that reflects the emotions behind your brand. Ask your designer to include: Don’t forget to discuss how your brochure will fold physically so that your designer can get creative about using those folds to tell your story. 3. When to Hand Out Your Brochure Put your brochure in the hands of people who want to learn about your company. Make it available at: Trade show booths Local market tables Front reception Customer counters Local chamber of commerce twitter Tweet facebook Share pinterest Pin Next Post Previous Post Mimeo Marketing Team Mimeo is a global online print provider with a mission to give customers back their time. By combining front and back-end technology with a lean production model, Mimeo is the only company in the industry to guarantee your late-night print order will be produced, shipped, and delivered by 8 am the next morning. For more information, visit mimeo.com and see how Mimeo’s solutions can help you save time today.