How Creating An Effective Booklet Can Grow Your Business

How Creating An Effective Booklet Can Grow Your Business

Booklets are an untapped resource for marketing. These print products are a great platform for an information-rich and visually appealing product. Houston Chronicle contributor Neil Kokemuller cited booklets as one of the most versatile marketing tools in the game. These bite-sized pamphlets are easily distributed at expos or community events and can be littered with key details about your company services.

When you come to the classifieds in a newspaper, there is a lot crammed onto one page. Booklets offer your company an opportunity to step into the spotlight, with a series of pages dedicated solely to your products and services. Booklets are the ultimate distraction-free informational tool for any business.

Booklets can also be extremely cost-efficient. Kokemuller noted that the price of printing a booklet brochure can be as low as $1 to $3 per product. Moreover, leading online printing services can offer businesses options to print a customized number of materials. That way, your business is getting only what you need, sparing you from the problem of wasting paper and money. Let your content shine with Mimeo’s superior color booklet printing, perfect saddle-stitch binding and high-quality paper stocks.

“Booklets are the ultimate distraction-free informational tool for any business.”

How To Create An Effective Booklet
We’ve put together a bite-sized list of things to keep in mind when creating a business booklet.

1. Paper Quality: The quality of your paper, whether it be for a booklet or a business card, conveys the professionalism of your business. A limp piece of computer paper folded into sections is much less appealing than a sturdy product that has been professionally printed. Translate your professionalism wordlessly through your paper choices. Booklet printing options by leading print service providers will often provide a variety of paper options. Pick a product with durability that can withstand a reasonable amount of handling.

2. Know Your Audience and End Goal: As with any good material, there should be some level of strategizing before creating your content. Business leaders should pay particular attention to their audiences. This can help determine where and how you will distribute this material. Should it be shared digitally over social media platforms in conjunction with physical handouts? Can your company target community events strictly with paper booklets? Creators should also determine what they want to get out of these booklets. Are you trying to attract new investors or new customers? Are you displaying new products or explaining old ones? The answers to these questions will largely determine your content.

Know Your Audience and End Goal

3. Digital Options: Companies would be smart to research online printing services when it comes to its booklet needs. The process of locating a store location and then going over each detail of the design can be time-consuming and unnecessary. Many online printing companies allow businesses the space to design its booklets as they please. This has the benefit of allowing you freedom in the creative process while retaining the security of having a print professional review the product before the printing process begins. You can obtain quality in a non-time-restricting manner. Additionally, the product can be saved digitally for future retrieval and re-ordering.

“Creativity is key for any company content.”

4. Get Creative: Creativity is key for any content. You want to draw your audience in with the unique presentation of your material. Booklets don’t need to be designed in a standard fashion. Companies can get creative with the design tactics. Own a pizza shop? Try printing your booklet in a triangular pizza shape. Specialize in real estate? Make your booklet take the shape of a house. These options may cost a little extra but can ultimately be worth the investment.

5. Delivery Demand: It is always important to factor in your time frame when creating a booklet and choosing a service provider. Some companies can take 3-4 days for delivery, others offer overnight printing options. When you make a last-minute decision to utilize these materials, these delivery options can be crucial. The faster the delivery the better in most cases, so try to choose printing companies that offer overnight prints, even if your initial demand doesn’t call for this delivery speed.


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