Customer Relationship Management (CRM) is critical to an organisation’s success. A CRM gives you a clear look at the future of your business by showing up-to-the-minute dashboards of leads, opportunities, pipeline status, closed deals, and more. Here is a closer look at several of the best CRMs to give you a better idea which one is right for you.
Salesforce is far and away the world leader among CRM brands, garnering 19.7 percent of total market share worldwide, with SAP coming in second at 10.2 percent. As one of the first companies offering cloud-based CRM solutions to market, Salesforce allows you to access data from the office and on the road. Salesforce is a powerful, full-featured package that helps you generate leads, close sales, and increase profits. It includes full contact management, opportunity management, lead generation, collaboration features, workflow automation, and sales forecasting tools in one comprehensive dashboard.
While SAP has only entered the CRM market in the last few years, their strong presence in enterprise computing paved the way to the number two spot in global market share behind Salesforce. Their existing customer relationships also allows SAP to tie their CRM solution seamlessly end-to-end with their well-regarded Enterprise Resource Planning (ERP) systems. Give SAP strong consideration if you are already a customer.
Better known for their inbound marketing solutions, HubSpot also has a surprisingly robust CRM product. Even better, it is free for small businesses. It tracks customer interactions in real-time across the marketing spectrum, including telephone calls, website visits, emails, and social media. You can add up to one million contacts, more than enough for most businesses. It syncs nicely with Outlook, Gmail, or HubSpot’s main sales product to log every contact detail.
If you are operating a small business with only a few employees, Insightly offers a low-cost solution that scales easily as your business grows. A free plan gets you started with a basic application, while the monthly fee is affordable and provides full functionality. Insightly is known for its ease of use and tight integration with Google Docs. It also automatically pulls social media information for each contact, making it easy to track social interactions.
Choosing the right CRM takes some careful evaluation, planning, and testing of different platforms. Review each of these products to see which one best meets the needs of your business.
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