The housing market has been steadily improving in recent years since the recession. Furthermore, spring and summer are often the best times of the year to sell homes, according to Realtor.com.
As such, real estate agents and brokers have been competing for the influx of business. In order to stay ahead of the competition, professionals in this industry must use proven strategies that give them an advantage.
Invest in professional images
Projecting professionalism gives clients confidence in an agent’s abilities. One of the first impressions buyers receive is from the picture of the home. When advertising in print, a rendering can be more impactful, Inman reports.
“Projecting professionalism gives clients confidence.”
This style has two advantages. A color photograph can appear washed out in a black and white newspaper. A rendering, however, is much more clear and crisp. Additionally, an artist can embellish finishing touches, such as landscaping, before they are complete.
When printing on a brochure or color medium, a professional photograph can showcase a home’s best assets. According to the news source, photographs can attract customers or repel them based on the quality. Having a database of pictures also helps for future marketing purposes.
Utilize print marketing
Once a professional photograph has been taken, print marketing should be utilized. Providing neighborhoods with postcards of recently sold listings can help enhance a real estate agent’s branding. The news outlet reports that a glossy brochure filled with robust, colorful images is more impactful than a multiple listing sheet printed on low quality paper.
Additionally, real estate professionals who provide local homeowners with quarterly market reports help themselves to become more recognizable and boost the confidence of their potential clients. Showing buyers and sellers that the brand is one of luxury and quality will suggest that their new home could be what they’ve always wanted.
Focus on existing clients
Finding new clients can be expensive – for instance, buying names from real estate listing sites is often pricey, as is starting marketing campaigns to get a real estate agent’s name out there to consumers. Maintaining relationships with existing clients is crucial, as this can be the best source of new business.
According to Outbound Engine, a marketing company, 75 percent of a real estate agent’s new clients come from word of mouth referrals. Additionally, it can cost six to seven times more to obtain new leads than to retain existing customers.
Real estate professionals should use an advertising strategy that emphasizes the needs of a client, not the capabilities of an agent. Inman suggests throwing a party at which existing customers can bring new business. This is especially helpful when selling luxury homes, as it helps the guests imagine throwing their own parties if they owned the house.
“A home truly is the life of the party,” Debbi DiMaggio, real estate professional, explained, according to Outbound Engine.
The greatest expense shouldn’t be gaining the listing, it should be marketing the home. Investing in proper print and online advertising can help agents earn more sales in the long run.
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